This free event is now available for on-demand registration and access through September 10th, 2026. Once registered, the on-demand content will become available.
Prospective students are using ChatGPT and AI-powered search to explore programs and build shortlists. If your content isn’t structured for AI discoverability, you’re invisible and losing students before you know they existed.
Many institutions don’t know which programs are invisible to AI, which pages fail accessibility standards, or what to fix first. Traditional SEO tools check technical signals. But they don’t give you objective content intelligence across on-site performance and off-site discoverability.
In this session, you’ll learn:
- How AI systems evaluate and surface university content, and why clarity, structure, and intent determine whether your programs appear in AI-generated answers
Why traditional SEO alone no longer guarantees visibility in an AI-first search environment - How to assess your institution’s AI search readiness and identify what to fix first, not just what’s broken
- We’ll share a practical framework to score your content readiness, prioritize fixes by impact, and align your content strategy so you can stay competitive as AI reshapes digital discovery.
You’ll leave with a clear action plan to improve discoverability and differentiation, starting with what matters most.
Megan Andrews
Business Design Consultant, SquizMegan is a brand and content-driven digital consultant who loves to help organizations simplify complex digital challenges.
As a Business Design Consultant at Squiz, she works with higher education clients to align digital strategy, design service blueprints, and implement AI-powered search across their websites.
Megan is passionate about shaping digital experiences that are not only technologically advanced, but also seamless and human-centered.
Joel Goodman
Vice President Growth Strategy, SquizJoel Goodman has spent nearly two decades working at the intersection of strategy, design, and technology, guided by a simple conviction: that digital experiences should treat people with the same care and intention as the best hospitality.
That conviction became a practice. He founded and led Bravery Media for 13 years, developing a framework he calls Hospitable Design. It’s the idea that empathy without action isn’t enough, and that every design decision, from page speed to copy to navigation, has consequences for real people. That practice-led thinking now shapes his work as Vice President of Growth Strategy for AMER and EMEA at Squiz.
Joel holds an M.A. in Media Studies from The New School, with graduate research focused on how digital culture shapes human behavior at scale. He podcasts, teaches, builds, and writes. And he speaks at events around the world on digital strategy, experience design, and the real cost of getting it wrong. He also nearly always has bread in the oven.
