This free event is now available for on-demand registration and access through March 11, 2024. Once registered, the on-demand content will become available.
Hear from Chris Wardlaw, Head of Global Research and Insights at MoneyGram International, presenting a case study on his team’s multi-step approach to building and launching an automated global brand tracker across 8-countries. In support of successfully modernizing the MoneyGram brand, this tracker measures not only brand equity metrics but also the success of major marketing investments including the MoneyGram Haas Formula 1 sponsorship in 2023.
Chris will discuss his team’s hands-on approach and will be joined by quantilope Global Director of Corporate Marketing, Johanna Azis for a fireside chat on the value that automated tracking provides the entire MoneyGram organization including real-time tracking insights to support marketing, validate investments, and the flexibility to launch ad-hoc deep dives with just the click of a button.
Key Takeaways:
● How MoneyGram’s automated tracker measures the success of their Formula 1 sponsorship
● MoneyGram’s creative approach to quickly launching a global brand tracker
● How you can easily build your own tracker using a modern consumer research approach
Johanna Azis
Global Director, Corporate Marketing, quantilopeJohanna Azis is the Global Director of Corporate Marketing at quantilope. Prior to joining quantilope, she was a Director of Communications and Events division at L2 Inc (acquired by Gartner NYSE: IT in 2017), developing unique brand experiences in the forms of events, speaking engagements, videos, newsletters, PR, and more. Johanna has experience working in brand innovation, experiential marketing, and publishing. She holds a Master of Science in Strategic Design and Management from Parsons the New School for Design and a Bachelor of Arts Honors in Film & Media Studies from Queen’s University in Canada.
Christopher Wardlaw
Head of Global Research and Insights, MoneyGramChris has been in the research industry for 20 years providing insights and direction at brands such as Bank of America, Capital One, 7-Eleven, and MoneyGram International. Being a consumer empath is at the core of all his research from needs assessment to customer experiences to brand affinity. Through exploring new methodologies and internal collaboration he is able to leverage the customer voice to uncover insights that drive companies forward. Chris earned a Master of Science in Marketing Research from the University of Texas at Arlington.
