Modern marketing success isn’t just about having the right strategy. It’s about executing that strategy quickly, collaboratively, and at scale. Join us for a practical session that explores how today’s marketing teams plan work, manage content, and activate campaigns with precision.
The event kicks off with a keynote on what it takes to move from ideas to impact in an increasingly complex marketing environment. From there, you’ll see live demos from leading marketing technology providers showcasing tools designed to improve cross-team alignment, streamline content operations, and ensure your campaigns reach the right audiences.
Whether you’re struggling with execution bottlenecks, content chaos, or campaign activation, this session will give you a clear look at how modern tools can help teams work smarter, move faster, and deliver measurable results.
Trust. Then Transform: Leading Marketing Through the AI Shift
The AI revolution isn’t waiting for anyone to feel ready. The marketing leaders making strides today aren’t necessarily those with the flashiest tools, they’re the ones who’ve built trust in the process before asking their teams, clients, or stakeholders to embrace change. This webinar cuts through the AI hype to focus on the human side of adoption. Discover the behaviors that inspire confidence, the mindset shifts that foster adaptability, and the practical steps that transform urgency into momentum, not anxiety.
What You’ll Learn:
- Build Trust Before Adoption: Master behaviors that instill confidence in AI, ensuring tools are used, workflows evolve, and investments yield measurable results.
- Foster an Adaptive Mindset: Shift your team from hesitation to curiosity, embracing AI as a momentum builder rather than a disruption.
- Take Action with Clarity: Assess your organization’s AI maturity and leave with a clear, actionable plan to move forward before the window for preparation closes.
Greg Booone
CEO, Walk West
Marketing at the Speed of AI: Plan, Create, Execute in Wrike
Marketing moves fast. Your work management should too.
In this session, see how modern marketing teams use Wrike to turn messy campaign planning into streamlined, AI-powered execution. Watch AI Agents eliminate busywork, generate instant summaries, and keep projects moving. See how Wrike Whiteboard transforms campaign ideas into visual plans that connect directly to real work.
From intake to launch, you’ll learn how to align teams, cut status noise, and run complex, multi-channel campaigns without the chaos.
Key Takeaways:
1. Accelerate execution with AI: use AI Agents to automate work, remove busywork, and surface insights faster
2. Turn plans into action visually: map campaigns in Wrike Whiteboard and connect ideas directly to executable work
3. Run campaigns with total alignment: manage multi-channel work, stakeholders, timelines, and performance in one place
Liv Gartz
Lead Solutions Consultant, Wrike
Digital Asset Management: From Content Chaos to Content Intelligence with Canto
Canto’s digital asset management platform is the AI-powered hub for your team’s digital content, seamlessly uniting organization, collaboration, and distribution in one solution. Digital asset management technology is a system that stores, organizes, searches, manages, and distributes your brand’s digital assets — all in one place. By connecting the marketing stack, a DAM system unifies marketing, content, creative, video, and sales teams to accelerate content delivery and streamline workflows.
Today, join Sr Growth Marketing Manager, Ariana Keil, and Account Executive Cameron Lyall, as they walk you through a demo of Canto’s AI-powered DAM platform and reveal how it works to maximize content value, accelerate content to market, and maintain brand consistency at scale.
You’ll see how Canto:
- Streamlines content organization, helping you quickly find the right digital assets for your campaigns in seconds
- Manage your brand and content seamlessly from one platform, keeping everyone aligned in creating on-brand, high-quality content at scale
- Expand your content’s reach, track impact, identify gaps, and optimize your content strategy for maximum effectiveness
Ariana Keil
Senior Growth Marketing Manager, Canto
Cameron Lyall
Account Executive, Canto
The Future is Autonomous: Mastering Omnichannel Advertising with AI-Powered Programmatic
The era of manual, fragmented campaign management is over. To stay competitive, marketers must move beyond basic automation towards truly autonomous advertising. Join us for a deep dive into the Quantcast Ad Platform to see how we simplify the complexities of modern digital advertising.
In this session, Nick O’Grady, Head of Customer Success, will demonstrate how to deliver high-performance, omnichannel campaigns that leverage the power of predictive AI to optimize in real-time.
You’ll learn about Quantcast’s:
● Q AI Suite: Make every ad dollar work harder with an AI Suite built to automate the heavy lifting, demystify optimization, and unlock the insights that move the needle.
● Real-Time Intelligence: Find out how our proprietary machine learning engine turns real-time data from 100M+ online destinations into actionable intelligence.
● Simplicity at Scale: Why “sophisticated” doesn’t have to mean “complicated.” We’ll show you how easy it is to implement and use our ad platform, so you can launch better campaigns faster.
Step into the future of advertising and find out how autonomous advertising can free you from the manual grind, so you can focus on what matters most: your strategy and growth.
Nick O'Grady
Head of Customer Success, Quantcast
Greg Booone
CEO, Walk WestGreg Boone – CEO | Innovation Strategist | AI Transformation Leader
Greg Boone is a high-impact CEO and innovation strategist helping organizations accelerate growth at the speed of change. As CEO of Walk West, a leading digital marketing and transformation firm, he leads enterprise clients through the intersection of brand, data, and AI bridging technical complexity with business clarity to deliver measurable outcomes in the AI-powered economy.
With a career that spans hands-on software engineering to C-suite leadership, Greg brings a rare blend of technical depth and boardroom acumen. He has driven digital transformation for Fortune 500 brands, including Walmart, Charter Communications, Panera Bread, and NASCAR, and co-led Blue Acorn iCi through its $125 million acquisition by Infosys. He later served as CEO of Cleartelligence, where he helped major enterprises translate AI and analytics into competitive advantage.
Greg’s leadership philosophy is grounded in pragmatism and momentum. He is a sought-after voice on how AI and emerging tech reshape markets, focusing on what leaders must do now to future-proof their organizations. In keynotes and boardrooms alike, he challenges assumptions, translates complexity into action, and equips executive teams to lead with confidence through volatility.
At a time when AI hype is easy, but execution is hard, Greg Boone is a strategic partner to leaders who aren’t just talking about the future, they’re building it.
Liv Gartz
Lead Solutions Consultant, WrikeLiv Gartz is a Lead Solutions Consultant at Wrike specializing in campaign management and creative services solutions. Based in Wilmington, NC, she excels at creating custom experiences that address clients’ pain points through “art of the possible” demonstrations, while leveraging her mechanical engineering background to bring a unique analytical perspective. Her passion lies in understanding customers’ day-to-day challenges and crafting tailored solutions that empower them to achieve their best work and envision a more efficient future. In her free time she loves anything at the beach – running, surfing, coffee walks – and hanging with her puppy Moose!
Ariana Keil
Senior Growth Marketing Manager, CantoAriana Keil is the Senior Growth Marketing Manager at Canto, a provider of digital asset management software that helps teams organize, find, share, and analyze their digital content. With over 10 years of experience in both B2B sales and marketing at finance, agency, and software companies, she has an appreciation for GTM strategies that holistically target the entire buyer’s journey, and a passion for sales and marketing department collaboration. Always in search of a cogent narrative surrounding business challenges, she brings a storyteller’s viewpoint to contextualizing product-led solutions.
Cameron Lyall
Account Executive, CantoCameron Lyall is an Account Executive at Canto, where he partners with marketing and communications leaders to modernize how their organizations manage digital content. With 6 years of experience, he works closely with higher education institutions, nonprofits, and growing brands to replace fragmented storage systems with centralized, scalable digital asset management strategies. With a consultative approach, Cameron helps teams build strong business cases, streamline workflows, and align stakeholders around smarter content operations. Cameron is based in sunny San Diego, CA!
Nick O'Grady
Head of Customer Success, QuantcastNick O’Grady is a programmatic advertising expert with 17 years of experience in the industry, having worked in the space for as long as ad exchanges have existed. As the Head of Customer Success at Quantcast, he leads a distributed technical team across North America, Europe, and APAC, helping brands navigate the programmatic landscape and find lasting campaign success.
Throughout his tenure at Quantcast, Nick has been instrumental in scaling the business, including overseeing the initial launch of Quantcast’s self serve platform in 2024. He specializes in account management and data analysis, with a proven track record of managing global accounts across Sydney, London, and Toronto. Nick holds a BA in Business Management from the University of Western Sydney and brings a deep passion for understanding digital behaviour and what it reveals about our online selves.
