Free Webinar: Differentiate Your Higher Education Programs with AMA Certifications
Help your students build strong skill endorsements by getting your program accredited by global authorities in marketing. This will increase the value of your program for students and elevate the worth of your graduates in the eyes of their prospective employers.
Join us for an exclusive webinar October 14, 2025 where we discuss how integrating AMA Marketing Certifications into your curriculum can elevate your competitiveness in the market and increase your students’ employability.
Digital
Marketing
Students who complete this program will achieve dual industry certifications:
- Associate Professional Certified Marketer® (PCM®) Digital Marketing from the American Marketing Association
- Certified Digital Marketing Associate (CDMA) from Digital Marketing Institute
Marketing Management
Depending on the pathway you choose, students can earn either:
- Associate Professional Certified Marketer® (PCM®) Marketing Management from the American Marketing Association
- Professional Certified Marketer® (PCM®) Marketing Management from the American Marketing Association
Don’t miss this opportunity to revolutionize your programs and pave the way for student success.
Can’t attend the event but have an interest in learning more? Register anyway! The session will be recorded and available for 90 days.
Or, complete our University Accreditation request form and a member of our team will reach out to discuss your specific program needs.
Molly Soat
Vice President of Professional DevelopmentAs the Vice President of Professional Development, Molly oversees a team of production, instructional design, and programming experts that strategize, curate, and create experiences to drive employable skills and personal growth for the marketing community.
She leads the AMA’s portfolio of Professional Certified Marketer® certifications, including the AMA/CMI Content Marketing PCM®. In her 13-year tenure at the AMA, Molly has also served in creative and leadership roles for the AMA’s in-person conferences and its practitioner publication, Marketing News. Prior to her work at the AMA, Molly was the editor of magazines spanning business and architectural-design verticals.
Edessa Polzin
Director of Strategic PartnershipsEdessa leads the American Marketing Association’s enterprise growth by forging strategic partnerships and delivering corporate training solutions. Her focus is on high-value, long-term opportunities while building a scalable and impactful enterprise business unit.