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Demystifying Event ROI: How to Define and Calculate ROI with Confidence

Free webinar brought to you Cvent

This free event is now available for on-demand registration and access through February 6, 2024. Once registered, the on-demand content will become available.

Measuring the ROI and proving the value of events can be a daunting task for even the savviest
marketer. But don’t worry, Cvent’s Brad Gillespie is here to share his strategies and help you tackle this
challenge. Join his upcoming webinar and you’ll learn:

  • Best practices for tracking event metrics and KPIs
  • Tips for improving your reporting practices
  • How to effectively communicate the ROI and value of your event program

Brad Gillespie

Vice President of Sales, Cvent

Brad Gillespie is Vice President and General Manager of Cvent Consulting. Cvent’s Consulting team works with select enterprise customers to modernize event marketing and management operations through strategy, planning, process design, technology evaluation, integrations, and analytics.

Brad previously served as Vice President of Corporate and Enterprise Marketing at Cvent.
Prior to Cvent, Brad served as CMO at Octiv (acquired by Conga) and SiriusDecisions (acquired by Forrester) and held senior leadership roles at ROLTA and Zanett (acquired by KPMG).

 

Demystifying Event ROI: How to Define and Calculate ROI with Confidence