This free event is now available for on-demand registration and access through January 30, 2026. Once registered, the on-demand content will become available.
From major sporting events to music festivals, esports tournaments, and pop culture moments, brands are investing heavily in sponsorships. However, accurately tracking their visibility and impact has remained a challenge. As people’s attention gravitates toward visual content in the form of images, videos, and livestreams, forward-thinking marketers are evolving their sponsorship and partnership strategies to ensure they can monitor their impact across all forms of media.
In this webinar, industry experts share the latest tactics that leading companies are using to harness the power of large-scale events to better reach their target audiences. Hear real stories of how marketing pros track brand presence by monitoring logo placements, branded visuals, and social conversation at scale – and, crucially, how to translate that data into meaningful ROI metrics after the event ends.
Join the session to learn about:
- How to follow fast-moving conversations around cultural moments
- Why text-first social listening is no longer an option when tracking brand impact
- How to prove sponsorship ROI that goes beyond impressions and mentions
Mark Listes
Chief Executive Officer, Pendulum
Segun Ogunsheye
Former Director of Social Media & Creative Content, Barclays/Current Founder of Left Right Social Agency