Universities don’t operate in silos—and neither should their marketing technology. In today’s higher education environment, institutions rely on a complex ecosystem of systems: SIS and CRM platforms, enrollment and advancement tools, analytics platforms, and compliance-driven technologies. When these systems don’t work together, communications become fragmented, data becomes unreliable, and the campus experience suffers.
This webinar explores how email can evolve from a standalone broadcast tool into a strategic communication layer that connects the entire campus ecosystem. We’ll discuss why integrations matter in higher education, what systems should work together—and why—and how to evaluate integration capabilities when selecting an email platform.
Attendees will gain practical guidance on avoiding point-solution sprawl, maintaining governance and data integrity across departments, and transforming email into a coordinated, insight-driven channel that supports enrollment, advancement, and student engagement without sacrificing control.
We’ll also preview upcoming integration innovations and invite participants to continue the conversation during our AMA Virtual Conference session, where we’ll dive deeper into real-world examples and future-forward strategies.
This webinar airs at 12 PM CT and will be available on-demand for six months after airing.
