Universities don’t operate in silos—and neither should their marketing technology. In today’s higher education environment, institutions rely on a complex ecosystem of systems: SIS and CRM platforms, enrollment and advancement tools, analytics platforms, and compliance-driven technologies. When these systems don’t work together, communications become fragmented, data becomes unreliable, and the campus experience suffers.
This webinar explores how email can evolve from a standalone broadcast tool into a strategic communication layer that connects the entire campus ecosystem. We’ll discuss why integrations matter in higher education, what systems should work together—and why—and how to evaluate integration capabilities when selecting an email platform.
Attendees will gain practical guidance on avoiding point-solution sprawl, maintaining governance and data integrity across departments, and transforming email into a coordinated, insight-driven channel that supports enrollment, advancement, and student engagement without sacrificing control.
We’ll also preview upcoming integration innovations and invite participants to continue the conversation during our AMA Virtual Conference session, where we’ll dive deeper into real-world examples and future-forward strategies.
This webinar airs at 12 PM CT and will be available on-demand for six months after airing.
Angela Corrado
Senior Customer Manager, MarigoldAngela Corrado is a seasoned marketing professional with over a decade of experience in the dynamic field of communications. Her keen ability to build strong relationships and manage complex projects with finesse has played a crucial role in fostering and maintaining profitable partnerships, coordinating award-winning and record-breaking events, and developing and delivering educational programs. Optimizing workflows and identifying opportunities often overlooked has been the linchpin in many of her successful endeavors. Ange began at Emma nearly 5 years ago as an Email Specialist on the Professional Services team. She enlisted her knack for translating complex concepts into actionable practices to enable hundreds of Emma users, and continues to do so today as a Senior Customer Success Manager. Ange resides in Kutztown, Pennsylvania with a university literally in her backyard, where she enjoys campus strolls, culture and collegiate events almost daily.
David Kinnaird
Senior Product Manager, MarigoldDavid Kinnaird is a Senior Product Manager at Emma with 19+ years of experience building scalable, customer-driven technology platforms. He focuses on lifecycle engagement, data infrastructure, and integrations that power modern, AI-enabled marketing.
