This free event is now available for on-demand registration and access through March 8, 2024. Once registered, the on-demand content will become available.
Learn how to grow new and existing accounts using 80/20 and targeted customer studies.
Successful growth strategies are based on a deep understanding of customers. Marketing leaders need informed strategies that grow, strengthen, and replicate top customers. In this webinar, you’ll learn how to do just that with 80/20 methodologies and customer intelligence.
You’ll get an intro to 80/20 for marketing—a strategy implemented by many top-performing Fortune 1000 companies. Plus, you’ll hear real examples of companies that used customer feedback to inform their 80/20 growth strategies.
Key Take-Aways
• 80/20 for marketing: How radical focus on profit leads to fast results
• How to use targeted customer studies to inform strategy
• How to action customer feedback (good, bad, and ugly)
David Philippi
CEO, Strategex20+ Years of Experience in Leadership, Product Development, and 80/20 Profit & Growth
David is CEO of Strategex. His expertise includes 80/20 execution, product development, and market analysis to drive profitability.
Prior to joining Strategex, David gained experience at Cinch Connectors in various product management and business development roles. There, he honed his skills in market research, product development, growth planning, and manufacturing. He was responsible for growing product lines, penetrating new markets, and devising long-term strategies for driving profitable revenue.
Since joining Strategex, David has consulted with over 50 clients and has contributed to the success of Strategex’s 80/20 Profit & Growth engagements. He applies his 80/20 mastery along with analysis and growth strategies to help clients achieve profitable market share growth. Prior to becoming CEO, David was the General Manager of the 80/20 Profit & Growth business. He was responsible for running the business and had a CAGR of 19% during this time.
To date, Strategex has delivered over three hundred billion dollars in operating income improvement to our clients – thanks in large part to David’s strategic vision – although, he’d probably tell you that our team and our clients did all the work.
An avid speaker, David has presented to The Manufacturers Alliance, Vistage, multiple universities, and many Fortune 500 companies.
Sharon Kottke
Managing Director of Customer Experience20+ Years of Experience in Customer Insights and Customer Experience
Sharon Kottke leads the Customer Experience practice with a passion for delivering measurable results. She has been a leading expert of B2B customer experience since before the term “customer experience” was coined. Sharon helped design and innovate Strategex’s Customer Experience offering currently in use by leading global companies.
She leverages her deep knowledge in customer research & engagement, and operations to deliver successful CX strategies. Her specialties include qualitative research, customer analysis, customer satisfaction and success, and CX strategy development.
Sharon has partnered with hundreds of clients across many industries: packaging, industrial products, services, and more. She has planned and facilitated more than 500 CI studies internationally, always dedicated to quality and impactful deliverables.