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Building a Branded House: How Florida Tech Invests in Institutional Identity

Free webinar brought to you by Florida Institute of Technology and Lytho

This free event is now available for on-demand registration and access through May 28th, 2024. Once registered, the on-demand content will become available.

In an age where awareness and identity are paramount to university rankings, Florida Tech has made strategic moves to elevate its brand profile. However, the challenge lies in unifying diverse departments, programs, and initiatives under one cohesive brand umbrella. Join us to learn how Christena Callahan, Director of Creative Services and Brand Management at Florida Tech, navigates complex offerings, from graduate programs to summer camps, all while upholding a singular brand identity.

In this webinar, we will explore the transition from a fragmented “house of brands” to a unified “branded house” model. Through real-world examples, we’ll uncover effective strategies to enhance creativity without compromising your brand – even amidst demanding workloads and competing priorities.

Key Takeaways

  • Understand the distinction between a “house of brands” and a “branded house” and its impact on institutional identity.
  • Learn strategies for unifying diverse initiatives under a cohesive brand umbrella.
  • Gain practical insights into implementing effective branding guidelines for educational institutions.
  • Walk away with actionable tips for ensuring team members and stakeholders remain aligned and on brand.

Christena Callahan

Director of Creative Services and Brand Management, Florida Institute of Technology

Christena Callahan is the director of creative services and brand management at Florida Institute of Technology, where she develops, implements, manages and maintains the university’s graphic identity standards. Working closely with the CMO, Christena strives to continuously improve and facilitate adherence to the university’s brand standards and visual identity program. She holds a bachelor’s degree in advertising from the University of Florida and a master’s degree in communication from Florida Tech.

Brittany Pais

VP of Customer Experience, Lytho

With a background in marketing, project management, and product management, Brittany has spent the last 8 years at Lytho being off-the-charts passionate about the creation and support of phenomenal customer experiences. When she’s not collaborating on new strategies to help customers excel in their creative operations, Brittany spends her time in Raleigh, NC chasing her two daughters (Annabelle, 5, and Lena, 2) and sneaking out to try the latest local hotspots on the Triangle foodie scene.


Building a Branded House: How Florida Tech Invests in Institutional Identity