Today’s marketers are expected to do it all — build brand, generate leads, and drive measurable revenue impact all the way to closed-won. That’s a big ask, especially when data is fragmented and teams are running in silos.
To truly influence the entire funnel, marketers need to go beyond traditional ABM and adopt a full-funnel account-based experience (ABX) approach. When done right, ABX helps align sales and marketing, activate buyer signals, and turn engagement into real pipeline momentum.
Join us on July 17th at 12 PM CT as Evelyn Bozak, VP of Field Marketing, ZoomInfo, explores how marketers can lead the shift from siloed tactics to shared outcomes across marketing and sales. You’ll learn how to activate buyer signals, orchestrate next-best actions, and grow programs that make a measurable impact on pipeline and revenue.
In this session, you’ll learn how to:
- Align marketing and sales around shared signals to drive consistent, measurable outcomes
- Leverage intent data and AI-powered insights to fuel next-best actions and optimize engagement
- Apply proven ABX tactics that accelerate pipeline progression and increase marketing’s impact on revenue
- Identify the right metrics to measure and report on ABX program performance
This session airs at 12 PM CT and will be available on-demand for six months after airing.
Evelyn Bozak
VP of Field Marketing, ZoomInfoEvelyn Bozak is the Vice President of Field Marketing at ZoomInfo, where she leads strategic initiatives to drive engagement and revenue through high-impact events and field programs. With extensive experience in B2B marketing, Evelyn has held leadership roles in demand generation, executive programs, and account-based marketing. She is passionate about aligning marketing with sales to create seamless, data-driven experiences that accelerate pipeline growth.
