Beyond Tours: How AI Turns Campus Websites Into Enrollment Engines

Learn how forward-thinking institutions are using AI-powered conversion intelligence to transform their campus websites from digital brochures into enrollment engines—capturing high-intent behavior, surfacing qualified prospects automatically, and proving marketing’s direct impact on yield.

Your website gets traffic. But does it get enrollments?

Most enrollment marketers are stuck playing the same game: drive more visits, generate more leads, hand them off to admissions, and hope something sticks. Meanwhile, conversion rates stagnate, lead quality drops, and you’re left defending your budget with awareness metrics that don’t connect to actual enrollment outcomes.

This webinar is for enrollment marketers who are tired of being measured on traffic instead of results.

What You’ll Walk Away With:

Stop losing your best prospects to friction. Discover where high-intent visitors are dropping off your site and how to turn passive browsing into active engagement without adding forms or barriers.

Give admissions teams context, not just contact info. Learn how behavioral intelligence replaces cold leads with warm handoffs—showing exactly what prospects care about before the first conversation even happens.

Prove marketing’s enrollment impact, not just awareness. See how to connect your campaigns directly to inquiries, applications, and enrollments—finally giving you the data you need to justify (and grow) your budget.

Extend your influence beyond the inquiry. Most marketing tools stop at lead capture. You’ll see how conversion infrastructure works through yield and melt, helping you own outcomes that matter to your institution.

This webinar airs at 12 PM CT and will be available for six months on-demand after airing.