Bringing top business and academic leaders together → learning to action
Join Marc Pritchard, the Chief Brand Officer of Procter & Gamble, and AMA’s CEO, Bennie F. Johnson, for a conversation to explore marketing strategies, practices, and learning that will shape the future of the profession.
The AMA is bringing together industry leaders and academics to advance marketing education. Join us for a thoughtful dialogue that will:
- Advance marketing education by allowing academics to engage with executives who are shaping the profession.
- Nurture marketing theory and research by giving scholars access to first hand accounts of the challenges facing leading executives.
- Support industry thought leadership and community interplay by bringing together industry leaders and academics to build the future of the profession.
This webinar airs at 12 PM and will be available on-demand for six months after airing.
Marc Pritchard
Chief Brand Officer, P&GMarc Pritchard is responsible for P&G’s brand-building disciplines worldwide. He sets the Company’s multi-billion-dollar media, marketing, and advertising strategies, and leads marketing innovations that guide communication and brand building for P&G’s portfolio of trusted, quality brands.
Marc is a veteran of P&G for more than four decades, joining the company in 1982 as a cost analyst in the Paper Division, followed by a move into marketing in 1987 on the Sure antiperspirant/deodorant brand. He has 20+ years of progressive experience in the Beauty and Personal Care categories which earned his appointment to president of Global Cosmetics and Personal Care in 2003. Known for his pioneering approach to product, commercial, and operational innovation, Marc served as president of Global Strategy for two years, driving expanded productivity for P&G. He was appointed P&G’s chief marketing officer in 2008.
As P&G’s top brand builder, Marc believes in the power of brands to serve people with superior- performing products, while being both a force for growth and a force for good through community impact, equality and inclusion, and environmental sustainability. He continually leads P&G’s brand-building reinvention and is a leading voice in the media, marketing, and creative industry.
Bennie F. Johnson
Chief Executive Officer, American Marketing AssociationBennie F. Johnson is the Chief Executive Officer of the American Marketing Association (AMA). As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, AMA aims to elevate the profession, deepen knowledge, and make a lasting impact. AMA’s vibrant community of marketers spans more than 70 chapters and has a presence on 350 college campuses across North America. AMA is home to award-winning content, PCM® professional certification, five premiere academic journals, and industry-leading live and virtual training events. Bennie is the host of AMA’s podcast, Marketing / And.
He most recently served as the Executive Director of AIGA, the largest professional association for design. AIGA grows the power of design as a professional craft, strategic advantage, business driver and catalyst for positive impact. While at AIGA, Bennie hosted the acclaimed Design Adjacent podcast and the design leadership fireside chat series from 2020 to 2022.
Currently, he serves on the Board of Overseers for Columbia University’s School of Professional Studies, and is a former Board Chair of the Smithsonian’s Anacostia Community Museum. Bennie is also a special advisor to the People’s Graphic Design Archive. He was recently named to the Board of the Phillips Collection in Washington, DC.
Bennie thrives on the connections between marketing, technology, education and innovation. With experience in strategic and consumer marketing, brand management and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses and organizations with a special focus on venture launch and brand relaunch business environments.
Bennie graduated from Yale University with a B.A. and from Columbia University’s School of Professional Studies with a M.S., Strategic Communications.