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Bark Up the Right Tree: Align Your Event Marketing Strategy to the Right Promotional Channels

Free webinar brought to you by Cvent

This free event is now available for on-demand registration and access through September 7, 2023. Once registered, the on-demand content will become available.

Unique new ways to promote your events are constantly popping up; from TikTok and LinkedIn Conversation Ads, to influencer marketing and podcasts, the options can be endless. So, how do you know which channels are right for your event and organization? How can you best incorporate these innovative tactics into your marketing and event strategy? Join this webinar with Cvent where we’ll explore how you can use new channels to tell your brand story and promote your events.

Key Takeaways

  • Get fresh ideas on channels and tactics you can use today, and in the future
  • Find tips on amplifying your brand’s reach
  • Discover new ways to repurpose content and extend your event lifecycle

Emily Dick

Director, Demand Generation, Cvent

Emily is a passionate demand gen marketer with 15 years experience delivering profitable marketing
campaigns and strategies. She strives to be a pivotal player in an organization ensuring that
marketing is delivering on revenue targets. Emily is an expert in demand generation and marketing
operations with a focus on using the right metrics to make better decisions.

Tiffany Sanford

Assistant Team Lead, Demand Generation, Cvent

Tiffany Sanford is a demand gen strategist and expert, renowned for her innovation in the SaaS marketing space. She’s a passionate marketer who stays on top of new trends and capabilities, leading insightful and effective strategies that drive growth for businesses in both B2B and B2C markets. Her drive and motivation to take initiative and empower those around her make her someone to watch in the marketing community. While her main goal is to make sales easier, Tiffany is hyper-focused on tactics and channels that capture and create demand. Outside of work, she enjoys walking her two golden retrievers, nerd-ing out to marketing and motivational podcasts, and cycling.


Bark Up the Right Tree: Align Your Event Marketing Strategy to the Right Promotional Channels