AI is accelerating rapidly—so separating AI frenzy from real business impact has never mattered more. In this forward-looking session, we’ll examine where AI stands today and what’s coming next across industries.
Join leaders from Adobe and WPP as we unpack AI’s latest trends, emerging technologies, and the evolving role of agentic AI in shaping how businesses operate, innovate, and drive ROI. From content supply chains and unified customer experiences to product development, we’ll explore how today’s AI advancements are reshaping business—and where the next wave of disruption is headed.
In this session, you’ll learn:
- Adobe’s vision for customer experience orchestration powered by agentic AI.
- Key trends and predictions driving the next phase of AI innovation.
- What leaders can do today to stay ahead of the disruption.
Whether you’re refining your AI roadmap or preparing for what’s next, this session will help you lead with clarity and confidence to future-proof your business.
This webinar airs at 12 PM CT and will be available on-demand for six months after airing.
Stephan Pretorius
Chief Technology Officer, WPPStephan Pretorius has more than 20 years’ experience in marketing and advertising technology and is passionate about helping brands develop the ever-evolving capabilities necessary to deliver groundbreaking customer engagement strategies.” Stephan joined WPP as its first Chief Technology Officer in October 2018 and is responsible for the company’s technology vision and strategy, and for managing its relationship with key technology partners such as Google, Adobe, Salesforce, Microsoft, IBM and Facebook.” From 2016-2018, Stephan acted first as Chief Technology Officer and then UK Group CEO at Wunderman where he integrated the group’s agency and technology offerings to create one of the UK’s largest digital agencies with more than 2,000 specialist staff across commerce, marketing technology, consulting and CRM. Earlier in his career, Stephan recognized the potential of technology-enabled marketing to radically influence the way brands engage with consumers. In 1999, he founded Acceleration, the leading marketing technology consultancy. Acceleration joined WPP in 2012 and became a division of Wunderman in 2016.” A native of South Africa, Stephan holds a Master’s degree in Media & Telecommunications Law from Columbia Law School.
Hannah Elsakr
Vice President, New GenAI Business Ventures, AdobeHannah Elsakr is the Global Head of New Business Ventures and Founder of Firefly (Generative AI) for Enterprise at Adobe. She recently launched Firefly for Enterprise, which includes Firefly Services, Custom Models, and Firefly Creative Production. Previously, she led Corporate Development and served as Chief of Staff to Adobe CEO Shantanu Narayen. Hannah holds degrees from MIT and Harvard Business School and was named a 2023 “Woman of Influence” by the Silicon Valley Business Journal.
Chris Duffey
AI Product Strategy & Innovation Leader, Adobe
Emily McReynolds
Head of Global AI Strategy, AdobeEmily McReynolds is Head of Global AI Strategy at Adobe focusing on enterprise AI adoption. She has over 15 years of experience in data governance, machine learning & AI across technical research and industry, including Microsoft and Meta. Having deployed AI at multiple companies, she understands the challenges an organization encounters in rolling out AI. Emily provides guidance on AI implementation through frameworks such as The AI Inflection Point: How to adopt AI in your organization. Emily started coding in HTML and taught people to use computers back when we used floppy disks.
