Harness the Power of AI for Automation
Keeping pace with automation technology has always been a challenge for marketing teams and now it’s a moving target. The martech stack has exploded in the last few years. Artificial intelligence is turning marketing automation on its head: AI can suggest messaging, segment your audience, create personas, and even directly use the internet and your marketing tools on your behalf.
This 2-hour virtual workshop reveals how AI is changing marketing automation. It will clearly explain what’s possible and open the door to a whole new way of getting your work done. You’ll learn how your role can shift from execution to strategy when you use AI as a powerful thinking partner in your daily marketing tasks.
Online | December 11, 2025 | 10:00 AM-12:00 PM Central Time
Key Takeaways
- Understand the current landscape of marketing automation and AI technology
- Learn how to spot high-impact AI use cases and prioritize which tasks to automate
- Discuss how to build AI literacy to keep pace with change
- Discuss automation guidelines for success
What the Session Does Not Cover
- Technical development of AI: This is not a deep technical training on how AI works under the hood (no coding, math, or complex algorithms).
- Building AI products or software engineering: The focus is on using AI as a marketer, not on AI product development or engineering. This workshop is tailored for marketing and adjacent roles who want to use AI to get work done.
- An exhaustive list of AI tools: We won’t simply catalog every tool out there. Instead, we’ll ground everyone in what these new tools can do. (For reference, we’ll primarily use ChatGPT as it’s the most ubiquitous example.)
Want to join as a group or team? Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
Event Agenda
- Current Marketing Tech Stack Landscape
- What is the impact that artificial intelligence will have on the work that you do?
- Automation & AI
- What can be automated (and what shouldn’t)
- AI & Automation Use Cases
- AI Literacy
- Tool Selection Criteria
- Guidelines for Success
- Implementation Tips & Tricks
- What can you expect as you get better at using these tools and as the tools improve?
Jim Sterne
President of Target MarketingJim Sterne focuses his forty-five years in sales and marketing on using technology for marketing. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI.
He has written thirteen books on Internet advertising, marketing and customer service including the humorous Devil’s Data Dictionary. His first book on AI was “Artificial Intelligence for Marketing: Practical Applications” (2017) and his latest is “The New Science of Customer Relationships: Delivering on the One-to-One Promise with AI”.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
This training is designed for marketing professionals and team leads who want to leverage AI in their workflow. It’s especially useful for:
- Marketing Operations Manager / Director
- Marketing Automation Specialist
- Demand Generation Manager
- CRM Manager / Administrator
- Digital Marketing Manager
- Growth Marketing Manager
- Head of Marketing Technology / Martech Lead
- Campaign Manager
- VP of Marketing (in mid-sized organizations)
To get the most from this workshop, we recommend you have:
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- Familiarity with basic marketing workflows (creating campaigns, managing audiences, analyzing performance, working within a martech stack).
- Access to AI tools like ChatGPT, Google Gemini or Microsoft Copilot, and a working knowledge of their basic use. (For reference, we’ll focus on ChatGPT as it’s the most ubiquitous.) Access to Paid plans is not required, but participants may find it more beneficial to have access to Plus.
- An insatiable curiosity and readiness to challenge old habits!
Can’t Attend Live But Want The Information?
We will send a link to the recording and resources within one business day of the event to all registrants! Access will be available for three months.