SEO has been changing slowly for 10 years… but now it’s accelerating. After years of decline, clickthrough rates from Google are dropping sharply. Some marketers are even calling this a “zero click” era of digital.
This training takes a close look at that challenge and finds a bit of hope. You’ll learn why AI recommends one brand over another and discover ways to plug the gaps in your marketing to win in this new channel.
Finally, we’ll share a glimpse into the future on how buyer research is changing, and what it means for your brand’s discoverability.
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This Training is Exclusively for AMA Members
