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Online | 10:00 a.m. CT

Use SEO Tools More Effectively

Understanding customer and market trends have never been more critical in today’s constantly changing landscape. But, while we can collect and analyze more marketing and website data than ever, that also comes with its challenges. And when it comes to SEO measurement, many marketers aren’t sure where to get started, what to look at and what to do with the information.

This virtual workshop will teach the fundamentals, time-saving automation tips and strategies SEO pros use.

Who Should Attend?

This training is for marketers who want to improve existing SEO efforts by learning how to use Google Analytics, Google Search Console and other tools more effectively.

What’s Included

  • 3 hours of live instruction starting at 10:00 a.m. Central
  • Interactive Q&A and hands-on exercises
  • Resources, tips and best practices
  • On-demand access for six months
  • Plus, collect 3 CEUs

Key Takeaways

  • Understand what you must have in place first for an effective measurement and reporting program
  • Learn the top free and paid tools SEO professionals and marketers use for measurement
  • Learn how to take data and findings and communicate them clearly

Member Price


Non-Member Price


After completing registration, you will receive a purchase receipt. We will email you the information for accessing this training closer to the event.

Want to attend with a group of 3 or more? Contact at least one business day in advance to get 10% off registration.

AMA Members Get Best Pricing and More

Not only do AMA members get discounts on trainings like this one, but they also receive exclusive content, downloadable tools, unlimited digital access to AMA academic journals and newly added benefits every week. It’s all for a low price of $149/year.

Jenny Munn is a digital marketer with a deep specialty in search engine optimization strategy, training and implementation. She has trained in-house marketers for years and has provided SEO services for B2B, B2C, e-commerce and nonprofit organizations in a variety of industries. Munn has taught SEO workshops across the country for eight years to help agencies, web designers, in-house marketers and businesses of every size maximize their return on SEO.

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