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Podcasting 101

Online | 10:00 a.m. CT

Plan, Produce and Promote Your Show

This virtual workshop will take you through the entire process of launching a podcast. With the help of professional host and producer Will Francis, you will learn how to find your niche, build a loyal audience and understand all the technical production bits in between. You’ll come away from this workshop ready to launch your podcast with a clear plan for how to do it properly and build the foundation for success.

What’s Included

  • 3 hours of live instruction starting at 10:00 a.m. Central
  • Interactive Q&A and hands-on exercises
  • Resources, tips and best practices
  • On-demand access for six months

Key Takeaways

  • Learn how to plan the right podcast for your business.
  • Understand production basics to keep it simple and low cost.
  • Find out how best to promote your podcast to build an audience.

Member Price


Non-Member Price


After completing registration, you will receive a purchase receipt. We will email you the information for accessing this training closer to the event.

Want to attend with a group of 3 or more? Contact at least one business day in advance to get 10% off registration.

AMA Members Get Best Pricing and More

Not only do AMA members get discounts on trainings like this one, but they also receive exclusive content, downloadable tools, unlimited digital access to AMA academic journals and newly added benefits every week. It’s all for a low price of $149/year. (That’s only $12.42/month.)

Who Should Attend?

Anyone who is stuck in the podcasting process, but wants to get their show live. This workshop will be of particular interest to those starting a podcast for a business.


Will Francis

Will Francis is a recognized authority in digital media and technology, having been listed by The Telegraph and Independent as a top influencer in this space.

He regularly appears on TV, radio and in print to share his expertise.

Having run London ad agency Harkable, he’s helped some of the world’s most loved brands – Samsung, Nike, Penguin Books, Warner Bros, Spotify and many more – to reach their audiences in more innovative and meaningful ways.

Previously he was a key early member of the team at pioneering social network MySpace, personally working with film and music artists from Justin Bieber to Jared Leto to bring them closer than ever to their fans.

Will now shares his expertise through training, consultancy and keynote speeches in-house for global brands and at conferences. He also delivers courses for Digital Marketing Institute, AMA’s partner for the Digital Marketing Pro certification program.

AMA Event Policies and FAQs

October 20, 2021 (All Times Central)

The State of Podcasting in 2021

Why a Podcast? Is It Right For Your Business?

Audience: Who’s It For? Who Needs It?

Planning: Topic, Name and Format

Guests: Finding, Contacting and Handling

Recording: Gear, Techniques and Remote Vs Studio

Editing: Software and Universal Techniques

Marketing: Cover Art, Website, Show Notes and Transcriptions

Publish: Which Platforms Are Best?

Promoting: Ads, Classifieds, Platforms, Seeding and Social

Podcasting 101