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Outranking Your Competitors in SEO


Doing a Step-By-Step Competitive Analysis

Wondering why your competitors are beating you in organic search? A best-in-class SEO strategy is not complete without a strategic competitive analysis. Understanding who is ranking in the top spots, what content is ranking, and why it’s ranking well, are important parts for putting together your 2021 SEO strategy.

Put your sleuthing hat on and join us for this hands-on virtual training as we guide you through a step-by-step competitive SEO analysis. You’ll leave the training with an updated SEO action plan informed by your competitive sleuthing.

What’s Included

  • 3 hours of live instruction (starting at 1 p.m. CDT)
  • Interactive Q&A and hands-on exercises
  • Resources, tips and best practices

Member Price


Non-Member Price


After completing registration, you will receive a purchase receipt. We will email you the information for accessing this training closer to the event.

AMA Members Get Best Pricing and More

Not only do AMA members get discounts on trainings like this one, but they also receive exclusive content, downloadable tools, unlimited digital access to AMA academic journals and newly added benefits every week. It’s all for a low price of $149/year. (That’s only $12.42/month.)

Key Takeaways

  • Learn free and premium SEO competitive tools to put together a best-in-class SEO strategy
  • Analyze top-performing websites—and plan how to out-rank and out-seat them
  • Understand the #1 mistake most marketers make when doing SEO competitive audits

Who Should Attend?

This is an intermediate level training for marketers who know enough about SEO to be dangerous and need to refresh their SEO strategy for 2021.


Jenny Munn

SEO Consultant, The Munn Group

Jenny Munn is a digital marketer with a deep specialty in search engine optimization strategy, training and implementation. She has trained in-house marketers for years and has provided SEO services for B2B, B2C, e-commerce and nonprofit organizations in a variety of industries. Munn has taught SEO workshops across the country for eight years to help agencies, web designers, in-house marketers and businesses of every size maximize their return on SEO.

2020 AMA Marketing Week

This event is part of 2020 AMA Marketing Week which is focusing on proving marketers have the power to solve problems, grow business and build a better future. Whether you’re a marketer yourself or you realize the possibility that comes with a marketing skillset, AMA Marketing Week is your opportunity to explore and sharpen those skills. Learn more.

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Outranking Your Competitors in SEO