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Marketing Writing in the COVID-19 Crisis


Communicating for a New and Evolved Relationship with Customers

Building customer relationships and maintaining them during COVID-19 has drastically changed, even beyond the standard crisis communication. 

This online training will focus on marketing writing and help you analyze your existing communication strategies in order to update your messaging to express your organization’s values during these uncertain times. 

This class is for marketing professionals that would like to focus on this unique opportunity to expand customer relationships and build brand loyalty with creative messaging that shows your organization’s vision and ideal customer experience.

Two Registration Options

Standard ($69)

  • 4 hours of live instruction over two days (starting at 11 a.m. CDT each day)
  • Includes Interactive Q&A and hands-on exercises each day
  • Resources, templates, tips and best practices

VIP ($299)

Only 10 VIP spots available.

  • Includes all of the standard attendance features
  • Individual 1-on-1 consulting session (30 minutes) to discuss your current and evolving strategy, and answer additional individual questions (week of June 1)
  • Access to a website with additional features (supplemental videos, stories, exercises, discussions), in addition to the standard attendance features

After completing registration, you will receive a purchase receipt. We will email you the information for accessing this training closer to the event.

Key Takeaways

  • Use strategic written communication strategies to personalize your message for your audience, using the crisis as a guide
  • Apply relationship maintenance strategies to create relevant, timely content that reflects your organization’s vision, with an emerging vision for the future and your evolved relationship with customers
  • Understand how to write for your audience, keeping current mindsets at the front and center  


Jennifer Baker

Faculty, Northwestern University

Jen Baker’s expertise is in the interdependence of communication theory and practice, where she strives to help others find true confidence in their communication and interaction with others. She is an experienced writer with a background in marketing, corporate communication and technical writing. She has been teaching communication courses for 20 years, starting at the University of Texas at Austin, moving onto the University of North Carolina at Greensboro and now at Northwestern University.

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Marketing Writing in the COVID-19 Crisis