The B.R.A.V.E. Mindset of the World’s Strongest Brands
What’s the difference between brands that simply survive and those that transcend? It’s not the product, the tech stack, or the latest growth hack—it’s a mindset.
In this workshop, 3x founder and 20-year brand-builder, Lindsay Tjepkema, explores the mindset shared by the world’s most legendary brands and her Thinking B.R.A.V.E. method that will help you take your brand to that next level.
Online | October 21, 2025 | 10:00 AM-12:00 PM Central Time
Key Takeaways
- Understand how iconic brands like Salesforce, Apple, and HubSpot break barriers and build bridges, not by following others’ playbooks but by creating their own.
- Learn to use the five pillars of Lindsay’s B.R.A.V.E. mindset—Brand, Relationships, Audacity, Values, and Energy—to approach every challenge and opportunity like a legend.
- Gain a new perspective and a practical rubric for evaluating decisions, as well as the inspiration to fuel your brand’s growth with audacity, creativity, and human connection.
Want to join as a group or team? Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
Event Agenda
- The Difference is BRAVE (Storytelling + Mindset Shift)
- Introducing the BRAVE Framework
- Interactive Exercises: Use the BRAVE Rubric
- Live BRAVE Rubric Demo
- The ROI of Thinking BRAVE
- Wrap-Up & Call to Action
Lindsay Tjepkema
Founder, Human Brands WinLindsay Tjepkema is a 3x founder, visionary marketing leader, and brand-building expert with over two decades of experience in B2B marketing. She is passionate about helping founders achieve success on their own terms by building brands that break through the noise.
As the founder and former CEO of Casted, Lindsay created the first podcast and video marketing platform built for B2B brands, driving exponential growth and serving powerhouse clients like IBM, Salesforce, Gong, and HubSpot. Under her leadership, Casted became an award-winning venture-backed company recognized for its innovation and impact in marketing.
Now, as the founder of Human Brands Win, Lindsay shares her proven approach to brand growth—helping founders craft authentic, standout brands through bold storytelling and thought leadership. Her unique B.R.A.V.E. framework (Brand, Relationships, Audacity, Values, Energy) empowers leaders to think beyond short-term tactics and build brands that truly resonate.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
While the content of this workshop should be helpful to anyone, it is designed to be most aligned with the day-to-day challenges of mid-level marketers.
- Likely 3-10 years of experience
- Manager or Director level
- Individuals who are responsible for execution and who also have some strategic work as part of their roles.
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.