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Brand Management Fundamentals

Online | 10:00 a.m. CT

Grow Your Career in Brand Management

Marketing has become more specialized, driven by deeper specialization in digital, social media, influencer, PR and activation. One specialty that’s often overlooked is brand management. The term brand management might even mean different things depending on if you are talking to a designer, consultant, agency or traditional client-side marketer. This confusion has led to most marketers having only a very thin understanding of what brand management actually is, creating brands with ambiguous/non-existent strategy, lack of leadership on projects, and confusion on the part of agency partners as to how and why clients make key decisions.

In this virtual workshop, you will learn exactly what brand management is and how the best brand managers think about their businesses, prioritize projects and grow their careers. You’ll learn core frameworks and project prioritization methods that the best brand managers use, how to best collaborate with cross-functional partners, key areas to develop a career in brand management, and how brands analyze and judge the financial performance/ROI of key initiatives.

If you are an ABM or brand manager, you will discover thinking frameworks to help advance your career. If you are an agency/consulting partner, you will learn how brand managers think and scrutinize projects, allowing you to work better with your clients.

Who Should Attend?

  • Brand and marketing managers tasked with creating and executing brand strategies and projects (“client-side”)
  • Agencies, consultants and freelancers who work for/collaborate with brand management clients and want to become better strategic partners
  • Small business owners who want insight into how brand leaders manage larger brands

What’s Included

  • 3 hours of live instruction starting at 10:00 a.m. Central
  • Interactive Q&A and hands-on exercises
  • Resources, tips and best practices
  • On-demand access for 90 days
  • Plus, collect 3 CEUs

Key Takeaways

  • Understand the strategic planning process most brands follow
  • Learn the four primary ways that brands can grow
  • Discover insight into the brand manager role and key responsibilities
  • Learn major focus areas for career development in brand management
  • Identify key cross-functional partnerships that brand managers must create
  • Learn the positioning concept and framework that big brand managers use
  • Understand key criteria for positioning success (evaluation and improvement)
  • Discover brand manager financial responsibilities
  • Review profit and loss (P&L) breakdown—what it is and how brands make money
  • Learn pricing strategy considerations and implications
  • Receive product cost model examples
  • Learn how brand managers judge and measure advertising value

Member Price


Non-Member Price


After completing registration, you will receive a purchase receipt. We will email you the information for accessing this training closer to the event.

Want to attend with a group of 3 or more? Contact at least one business day in advance to get 10% off registration.

AMA Members Get Best Pricing and More

Not only do AMA members get discounts on trainings like this one, but they also receive exclusive content, downloadable tools, unlimited digital access to AMA academic journals and newly added benefits every week. It’s all for a low price of $149/year. (That’s only $12.42/month.)


Kevin Namaky

Kevin Namaky is Chief Executive Officer of the Gurulocity Brand Management Institute. During his 20 years as a CPG Brand & Innovation Director and as SVP Head of Strategy at a global brand strategy and innovation consulting firm, he created billions in new value for companies through winning strategic plans, new product innovation, and compelling marketing campaigns. A trained educator, he’s taught in classrooms, workshops, conferences and boardrooms.

Kevin has created winning brand strategies, innovation, and training sessions for numerous large- and mid-size companies including Scotts Miracle-Gro, Procter & Gamble, Kraft, Bolthouse Farms, Kimberly-Clark, Gorilla Brands, Ubisoft, Formica, and Nestlé. Kevin also lectures at the Indiana University Kelley School of Business and has been featured in Ad Age, Forbes, Fast Company and the CMO Council.

AMA Event Policies and FAQs

January 19, 2022 (All Times Central)

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