Registration for this event is free!
This free virtual conference brings together marketing leaders, researchers, and practitioners to explore how organizations can responsibly collect, manage, and activate data in an evolving privacy landscape. Through expert-led sessions and real-world case studies, attendees will examine consumer trust, regulatory considerations, and ethical data practices. This virtual event offers actionable insights to help marketers balance personalization with transparency while building long-term, trust-driven relationships.
Key Takeaways:
- Gain practical guidance on navigating data privacy, consent, and trust in today’s evolving regulatory environment
- Learn how leading organizations are balancing personalization with ethical, transparent data practices
- Hear expert perspectives on building and maintaining consumer trust in data-driven marketing
- Walk away with actionable strategies you can apply immediately to your data, analytics, and marketing teams
- Connect with peers facing similar trust and privacy challenges across industries
Can’t attend every session? No problem. All conference sessions will be available on-demand for 6 months after the event!
Day 1 | ALL TIMES IN CT
Keynote: Trust and Privacy in Data Marketing
Data is always a hot topic; from the key role it plays in AI to how it can be used to improve marketing ROI. But using data has it challenges and one of those is respecting consumer privacy and consent. This session will dive into three key areas that marketers need to consider with their customer data and when using data from other sources:
- What are the different data types (1st party, 2nd party and 3rd party) and the pros and cons of each
- Key marketing use cases for external data
- Honoring consumer privacy and consent, what to do and what to look for when using third party data
Laurie Hood
Chief Marketing Officer, Mobilewalla
Microsoft Session Details Coming Soon!
Session details coming soon!
Session details coming soon!
Laurie Hood
Chief Marketing Officer, MobilewallaAs Chief Marketing Officer, Laurie Hood is responsible for all aspects of Mobilewalla’s marketing strategy. She brings extensive experience in technology marketing and product management to Mobilewalla, most recently holding leadership roles at Equifax and IBM (through their acquisition of Silverpop). Earlier in her career, Hood worked with several marquee companies, including KnowledgeStorm, S1 Corporation, and Accenture.
Hood currently serves on the Fernbank Museum Board of Trustees, and the Agape Family & Community Center Advisory Council, she also served for 10 years on both the Marketing Society and Product Management Society boards of the Technology Association of Georgia. She graduated cum laude from Clemson University.
