Registration for this event is free!
Join us for this free virtual event on September 16, where marketers will explore how to get the most value from their MarTech stack. From digital tools and content platforms to AI, performance tracking, and strategic planning, you’ll hear from experts on what’s working and what’s next. Whether you’re refining your current setup or looking to scale, you’ll walk away with tangible insights you can apply right away.
Key Takeaways
- Frameworks for evaluating and optimizing your current MarTech stack
- Best practices for integrating emerging tools like AI into your workflows
- Tips for aligning tech choices with team goals and marketing strategy
- Insights into content creation and project management platforms
- Real-world examples of tools that boost performance and ROI
KEYNOTE SPEAKER
September 16, 2025 | 10:00 a.m. CT
“MarTech in the Age of AI: How to Evolve Your Stack for the Next Decade”
Darrell Alfonso
Martech Expert, Author of The Martech Handbook, International Keynote Speaker
DAY 1 | ALL TIMES CT
Keynote: MarTech in the Age of AI: How to Evolve Your Stack for the Next Decade
The marketing technology landscape is undergoing its biggest transformation since the dawn of automation. AI is no longer a future consideration; it is reshaping how marketers design campaigns, manage data, and drive business growth today. But most stacks were not built for this shift, leading to complexity, underutilized tools, and missed opportunities.
In this keynote, Darrell Alfonso will share a practical framework for evolving your MarTech stack to thrive in the age of AI. You will learn how to simplify tool sprawl, integrate systems for maximum impact, and adopt AI and automation responsibly to unlock new levels of efficiency and customer engagement. Attendees will leave with a clear roadmap for turning their stack from a collection of tools into a true growth engine for the next decade.
Darrell Alfonso
Director of Marketing Strategy and Operations, Indeed.com
Creative Ops in Crunch Time: Strategies and Tech for Delivering On-Brand, On-Time, and at Scale
Creative teams are constantly in motion, balancing tight timelines, rising project complexity, and the need to produce authentic, engaging content. As they prepare for the expected deluge of demands for seasonal content in the back half of 2025, senior creative leaders are tasked with maintaining a complex balance: How do you create and maintain streamlined workflows, amplify collaboration, and deliver exceptional results — all without compromising your brand integrity or risking employee burnout?
This session is tailored for creative leaders like you who are looking to solve these operational roadblocks. Join Ariana Keil (Sr Growth Marketing Manager, Canto) and Lynn Herman (ABM Marketing Manager, Canto) as they share actionable insights to help you thrive under pressure, including:
- Best practices for integrating your martech stack to maximize efficiency at every stage of the content lifecycle
- How to manage demands for seasonal content and regional variations while keeping brand voice consistent across channels
- Strategic leveraging of AI and automation to speed execution while preserving creative originality
- Incorporating UGC and influencer content into campaigns without workflow and approval headaches
Whether you’re seeking to refine your tech stack, rethink your content operations, or simply reduce for the rest of the year, this discussion will show you how to simplify your processes, protect your creative vision, and deliver content that connects at scale.
Lynn Herman
ABM Marketing Manager, Canto
Ariana Keil
Sr Growth Marketing Manager, Canto
Breakthrough Bottlenecks: Reinventing Campaign Creation in an AI Era
AI will continue to accelerate the campaign creation process, but without a proper Creation Operating Model with built-in governance, there’s a great deal at risk.
Learn to evolve your Creation Operating Model to unlock agility, scale, & performance in an AI age.
What you’ll learn:
- Why AI without a strategy undermines brand and performance
- How legacy creation operating models limit AI potential
- What an AI-optimized creation operating model looks like and how to get there
Noah Dinkin
Founder & CEO, Stensul
Agentic Customer Experience: Transforming Marketing Outcomes with AI Agents
The presentation explores how advanced marketers have traditionally used Customer Data Platforms (CDPs) for hyper-segmentation, but now, in the era of agentic customer experiences (CX), CDPs serve as foundational datasets for modeling AI agents. Tim shares insights from his own experimentation, highlighting that while CDP data is essential, it must be combined with other datasets (like inventory and promotions) to fully enable agentic use cases. The session will provide a provocative perspective on when to invest in CDPs, discuss the evolving role of CDPs beyond marketing, and offer a research-based white paper as a takeaway for attendees.
Timothy R. Smith
Microsoft Global Black Belt
Darrell Alfonso
Director of Marketing Strategy and Operations, Indeed.comDarrell Alfonso is a globally recognized marketing operations leader, author, and educator whose thought leadership reaches thousands of professionals each week through his newsletter, social content, workshops, and courses. He is the author of The Martech Handbook and an international keynote speaker, having presented at major industry conferences around the world.
Darrell has led high-performing global teams, managed multi-million-dollar marketing budgets, and driven large-scale technology and process transformations at leading companies, including Indeed and Amazon Web Services. His expertise spans marketing technology strategy, campaign operations, analytics, and enablement — with a reputation for turning complex, siloed processes into simple, scalable systems that deliver measurable results.
Through his teaching, speaking, and writing, Darrell is committed to helping marketing teams work smarter, move faster, and achieve greater impact.
Noah Dinkin
Founder & CEO, StensulNoah Dinkin is an accomplished entrepreneur and the Founder and CEO of Stensul, leading 140+ global employees on a mission to help marketing teams drive stronger campaign performance. With a passion for innovation, Noah has raised over $50 million for Stensul and positioned the company at the center of transformation around content creation workflows. Top companies such as Cisco, JPMorgan Chase, and Siemens unlock efficiency by leveraging Stensul’s technology, freeing up valuable time to focus on strategic operations to drive improved performance and business outcomes.
Lynn Herman
ABM Marketing Manager, Canto- With over a decade of experience, Lynn Herman helps companies streamline digital asset and product information management to drive growth and brand consistency. At Canto, she works with product-driven organizations to optimize content management, enhance collaboration, and deliver impactful brand experiences.
Ariana Keil
Sr Growth Marketing Manager, CantoAriana Keil is Sr Growth Marketing Manager at Canto, a leading Digital Asset Management and Product Information Management software company. With over 10 years of experience in both B2B sales and marketing at finance, agency, and software companies, she has an appreciation for GTM strategies that holistically target the entire buyer’s journey, and a passion for sales and marketing department collaboration. Always in search of a cogent narrative surrounding business challenges, she brings a storyteller’s viewpoint to contextualizing product led solutions.
Timothy R. Smith
Microsoft Global Black BeltTim is an award-winning entrepreneur, tech innovator, patent holder, and Principal AI Solution Engineer at Microsoft. As a member of Microsoft’s Global Black Belt organization, he works closely with Engineering to influence the roadmap, and collaborates with Microsoft’s largest customers, GSIs, and the Microsoft field to help customers drive growth through innovation. “Agentic CX” is his new favorite catch phrase. After a successful 20-year career with multiple tech startups in the Music Industry and within the Microsoft Channel, Tim joined Microsoft to pursue his passion for enhancing customer experiences through novel solutions built on the Microsoft stack.
Beyond his professional pursuits, Tim is an avid woodworker, designer, and sculptor. When he is not researching and experimenting with AI, he enjoys renovating properties and building furniture and heirlooms for his family.
Favorite quotes: “To achieve things no one else is achieving, you have to do things no one else is doing.” Craig Groeschel, Senior Pastor LifeChurch
“There are two kinds of people – those who believe everything is a miracle, and those who believe nothing is a miracle.” Albert Einstein
