At the AMA Nonprofit Marketing Virtual Conference, you’ll learn how to reach new audiences while staying authentic, market on a shoestring budget, leverage institutional support, and collaborate more efficiently across teams.
Help your organization become greater than you thought possible. Gain insight and expertise from some of the top minds in the nonprofit community. Learn the latest best practices and technologies that can make the most effective use of your time and money. This is the community that shares your passion.
Registration is free!
August 11, 2020 (ALL TIMES ARE CT)
Opening Keynote: Re-Affirming Relevancy During Changing Times
Today, amid COVID-19, social unrest, and an uncertain economic climate, brands can no longer afford to sit on the sidelines and continue business as usual. There is unprecedented opportunity for organizations to learn, forge stronger connections with diverse communities, and bring mission and purpose to the marketplace. Join Artis Stevens, chief marketing officer at National 4-H Council, and 2018 AMA Nonprofit Marketer of the Year, for a conversation that’s happening on conference calls across the country today: What can we do to re-affirm our relevancy during changing times?
Senior Vice President and Chief Marketing Officer, National 4-H Marketing & Communications
Necessity Is the Mother of Invention: Digital Improvisations in the Era of COVID-19
The COVID-19 global pandemic unexpectedly forced nonprofit organizations of all sizes to quickly pivot to a digital-only approach across all constituent touchpoints and donor communication channels. For most nonprofits, this meant discontinuing in-person events and face-to-face engagement in favor of a completely virtual experience.
There’s no doubt the pandemic upended 2020 plans that had been strategically set in motion just a few months prior. Almost overnight, nonprofit organizations providing health, social, and legal services, as well as arts organizations, schools, and cultural institutions across the country, faced a common challenge: throw away the 2020 playbook and devise new strategies and modalities to remain connected with donors and stakeholders. And do so in a completely digital format.
While working within very limited promotional and advertising budgets is certainly not a new concept for nonprofit marketers, the COVID-19 crisis added another layer of urgency to the challenge. The need to generate brand awareness, demonstrate relevance, and provide worthwhile experiences to donors and stakeholders didn’t disappear because of COVID-19; if anything, this requirement became even more acute. What we witnessed from nonprofits under pressure was an impressive wave of innovation and experimentation.
In this session, Lipman Hearne will share examples of how nonprofits creatively pivoted from traditional in-person interactions to exclusively virtual experiences, while driving audience engagement. And we’ll share best practices and engagement tactics your organization can use as the world continues to take a digital-only approach.
- Audience engagement tactics you can use right away with your current platforms such as social media and emails
- Simple ways you can transform your in-person content into digital-only experiences
Senior Digital Strategist, Lipman Hearne
Senior Philanthropic Strategist, Lipman Hearne
Beyond the Explainer: Telling Powerful and Emotional Stories with Animation
During this era of distancing, it’s harder than ever to reach out and make an emotional connection. Good video can bridge that gap, but what if you can’t break out the cameras for a standard documentary shoot? With over 10 years of experience creating powerful animated videos for non-profits, Alex will share advice for using animation to go beyond the “explainer video” and connect with audiences on an emotional level.
Co-Founder, Duke & Duck
Keynote: PBS Passport
PBS Passport launched in 2015 and has since been adopted by nearly all PBS member stations. Due in part to Passport, Public Media has become less siloed and more adaptable and innovative. The success of a stations’ Passport program hinges on the entire organization buying in. But Public Media’s work has just begun. As we continue to focus our resources and strategies, PBS is taking a hard look at Passport. Key areas PBS is exploring include reaching new audiences through a multi-platform approach to marketing, content and product, creating fundraising opportunities for stations at scale, and leveraging data to make informed decisions. Join Jennifer as she walks through the stages of development and learn how to use these lessons in your own organization.
Senior Director of Digital Video Strategy, PBS
August 12, 2020 (ALL TIMES ARE CT)
Keynote: Nonprofit Marketing in the New Normal
Nonprofits often face fulfilling their marketing and communications objectives with little to no budget and minimal staff. Through this session, Felicia Davis, President and CEO of Chicago Foundation for Women, will share best practices and tips to leverage the tools nonprofit marketers already employ, thinking creatively to maximize reach and increase conversions in a way that aligns with the organizations’ mission.
President & CEO, Chicago Foundation for Women
The Ins and Outs of Data-Driven Storytelling
As marketers, we know that stories are a means to a powerful, human connection with our brands. At the same time, it’s often data that drives action–a story without data can feel forced and fail to inspire. In this session, we’ll cover 360 degrees of bringing your data to life, including overcoming barriers to reporting, steps to creating a better process, and finding the main characters, themes, and narrative threads among your numbers and charts. We’ll include specific success stories we’ve seen ourselves and with our customers, as well as demo how it can all be easily achieved in Submittable.
Product Marketing Manager, Submittable
Content Marketing Manager, Submittable
5 Tips to Grow Your Nonprofit Brand During & After a Crisis
As a nonprofit organization, your brand isn’t just a logo or text: it’s also a symbol and a feeling. It resembles hope, inspiration and kindness, particularly during challenging times.
To that end, branding is most effective when it is authentic — regardless of whether your nonprofit is well-established or green. By building a brand, you extend your capacity and influence. But, how do you do that when you’re already strapped for resources and time?
Join us as we discuss tangible tips to maintain and elevate your nonprofit brand during (and after) a pandemic.
Director of Advancement, YMCA of Northwest Florida
Customer Success Manager for Nonprofit, Lucidpress
4 Ways Nonprofit Marketers are Re-Imagining the Constituent Experience
Supporter needs and expectations have changed and are continuing to change faster than ever. We surveyed 6,000 marketing leaders around the world to understand what’s top of mind and learn how nonprofit marketers are responding to these changes in new and sometimes unexpected ways. We’ll share specific success stories from your peers and practical tips you too can take to navigate our new normal.
Key Takeaways :
- Learn where your peers are prioritizing their marketing efforts
- Hear how they’re driving success
- Discover practical tips to improve supporter engagement
Senior Director of Product Marketing, Salesforce
August 13, 2020 (ALL TIMES ARE CT)
Keynote: Agility in Times of Crisis
Join us for an informative panel with the winners of the AMA Nonprofit Marketer of the Year Award as they share their perspectives on pivoting with purpose, company culture and how they’re adjusting to the current market. Editor-in-Chief Molly Soat will lead this discussion that will provide attendees with key takeaways on how their award-winning work can be applied to any organization.
Lisa Sherman (National Recipient)
President & CEO, The Ad Council
Editor in Chief, American Marketing Association
Justine Burke (Regional Recipient)
Vice President of Marketing, Metropolitan Ministries ; President, AMA Tampa Bay Chapter 2020-2021
Understanding Today’s Donor: How To Design Systems That Build Lasting Donor Relationships At Scale
Today’s donor is distracted. Hyper-connectivity, micro-consumption, fractured attention, and fierce competition are namesakes in our connected economy. This is now compounded due to the upheaval the 2020 global health and economic crisis sparked with no clear end in sight. Amidst uncertainty and shifting donor expectations, how can you ensure your organization is prepared for these changes, and able to scale deeper, more personalized donor experiences?
In this session, Gabe Cooper, CEO and founder of Virtuous, will address these challenges head-on and share how you can deepen and personalize your donor relationships at scale in the midst of today’s landscape. He’ll also share a fundraising system that modern nonprofits are using to raise mission-critical funding and build a foundation of flexibility, resilience, and responsiveness to help you thrive in 2020 and beyond.
- An understanding of shifting donor preferences and what this means for you in 2020 and beyond.
- A reimagined playbook designed to help you build lasting relationships with all your donors, and grow impact.
- Six (6) responsive fundraising strategies that you can use immediately to raise retention rates and grow giving.
Founder & CEO, Virtuous
The Mystical Secret for Turning Free Content into Valuable Donors
Most fundraisers still look to direct mail and other “traditional” channels for acquiring new donors. But the combination of rising direct mail costs and the inability to use traditional events in the midst of a global pandemic means we need to find a new path forward.
But how on earth do you acquire valuable donors online?
More importantly, how do you make sure you’re not spinning your wheels and wasting your budget while figuring out what actually works to acquire online donors?
The good news is that there is a repeatable online donor acquisition model that we’ve been testing, proving, and optimizing for the past 5 years – and in this session, you’ll learn exactly how to apply this methodology to your fundraising program.
In this fast-paced and down-to-earth session, you’ll discover the 4-step model to acquire online donors and learn practical ideas and tactics to make it work for your organization.
- Attendees will know how to acquire new donors online by reviewing a proven, 4-step acquisition methodology.
- Attendees will be equipped to grow their email file by learning what makes for an effective free content offer.
- Attendees will know how to create a high-converting page for their free content offers by reviewing a/b tests and case-studies.
- Attendees will know how to convert new subscribers into new donors immediately by learning how to implement an “instant donation page”.
Marketing Director, NextAfter
How to Produce a Remotely Recorded Video that Drives Your Audience to Action
Founder & CEO, Reliant Studios
Co-Owner & President, Reliant Studios
Bonus Session: Persuasive, Passionate Storytelling that Converts
As a nonprofit, you know that sharing stories of your impact and how you are changing lives is the key to connecting with your supporters, especially your donors. We’ll walk you through constructing a story that is told with passion, persuasion, and works for your website/campaign. You’ll walk away with a content worksheet and checklist. It will help you solidify a content strategy filled with stories that sell.
This bonus session will be available to view and download within our AMA Booth in the conference platform.
CEO & Co-Founder, Five Ones
Virtual Happy Hour
Join us for the Virtual Happy Hour where you will have a chance to connect further with fellow attendees and discuss your favorite topics from the conference!
Artis StevensSenior Vice President and Chief Marketing Officer, National 4-H Marketing & Communications
Artis Stevens is an award-winning nonprofit marketing veteran whose passion is building purpose-driven brands. Highly skilled in developing innovative marketing strategies at the grassroots and national levels, driving revenue, relevance, and reach to impact youth, families, and communities in need, Stevens has produced sustaining purpose and cause-marketing partnerships with some of the most well-known brands in the country.
Bringing more than 20 years of strategic marketing experience, Stevens serves as Senior Vice President and Chief Marketing Officer, leading national 4-H marketing and communications efforts driving the organization’s positioning, brand strategy, marketing campaigns, communications, digital presence, consumer insights, and field marketing efforts. He is also responsible for driving revenue across the organization’s e-commerce and merchandising business, as well as digital fundraising.
A proven visionary leader and strategist, his experience in marketing strategy, partnership and celebrity engagement, and board management provide a diverse mix of expertise positioning him as a sought-after speaker on revitalizing nonprofit brands, infusing brand culture, and converting marketing to engagement.
Before joining 4-H in June 2014, Stevens served as national Vice President, Marketing, Strategy & Operations at Boys & Girls Clubs of America (BGCA) where his most notable accomplishment was spearheading BGCA’s new tagline and most impactful brand awareness campaign launch to date – Great Futures Start Here.
Named American Marketing Association Foundation’s (AMAF) 2018 National Nonprofit Marketer of the Year, the highest honor bestowed by the AMA/AMAF on nonprofit marketing professionals, Stevens was recognized for his leadership in revitalizing 4-H’s 100-year-old brand image.
Alex HerderCo-Founder, Duke & Duck
Alex started Duke & Duck 11 years ago with his best friend Dave. Since then, they have been making (mostly animated) videos on the internet for 11 years. Their clients include non-profits like the Pew Charitable Trusts, advocacy groups like the ACLU, and corporations like Patagonia and Nestle. Prior to starting Duke & Duck, Alex worked in public health, leading marketing for a digital health company focused on emerging markets, and “in the field” at an HIV clinic in South Africa.
Felicia DavisPresident & CEO, Chicago Foundation for Women
Felicia Davis is a self-described “girl from the South Side.” She is deeply committed to community through inclusive service to others. As president and CEO of Chicago Foundation for Women, she leads their strategic efforts in investing in women and girls as catalysts, building stronger communities for all.
Felicia is passionate about transforming lives and serves as an educator and mentor through a variety of networks, participating on numerous boards and committees, including as a member of Governor JB Pritzker’s Inauguration Committee, the Board of Regents for Mercy Home for Boys and Girls, an appointee to the Illinois Senate Sexual Discrimination, Harassment Awareness and Prevention Task Force, the American Cancer Society, and iHeartMedia Chicago’s Local Advisory Board.
She has been in public service for the majority of her career. As a member of the Chicago Police Department, she served with distinction for a decade, as a police officer and then as a violent crimes detective. As Interim President of Olive-Harvey College, appointed by City Colleges of Chicago’s Chancellor Juan Salgado, Felicia led the College’s efforts in developing, maintaining, and evaluating academic programs and enhancing the student learning experience for optimum achievement. She served as the inaugural Executive Director of the Office of Public Engagement in Mayor Rahm Emanuel’s administration, where she led efforts to connect communities to resources. As Mayor Emanuel’s First Deputy Chief of Staff, she implemented community-focused strategies to increase public safety across the City.
Felicia exemplifies leadership in all she sets out to do. She is a Leadership Greater Chicago Fellow and a founding member of the Chicago Foundation for Women’s South Side Giving Circle, where she has blazed a trail for supporting Black women and girls through philanthropy and collective giving.
Jennifer HindersSenior Director of Digital Video Strategy, PBS
Jennifer Hinders is Senior Director of Digital Video Strategy for PBS. She leads distribution, programming and promotion strategies for digital video content, products and services across PBS’ Digital platforms. She also serves as the PBS member station primary contact for PBS Passport. Prior to her current role, she served as Director of Product Management of Digital Fundraising solutions overseeing development of products and services that aim to optimize stations’ digital fundraising efforts across digital platforms, and also worked in other capacities on the Product and Station Strategy teams, advocating for station needs and building out digital products and services. Before joining PBS, Jen worked for Thomas Reuters and several sports and media organizations.
Michi GuptaSenior Digital Strategist, Lipman Hearne
Passionate about everything digital, Michi brings a wealth of experience in developing results-driven strategy and amplification to Lipman Hearne, a branding and marketing agency working solely in the nonprofit sector. She looks at the big picture and crystallizes ideas into actionable strategy and tactics that are backed by data and measurement.
Michi has spent the majority of her career in higher education communications, most recently as the University of Chicago’s digital strategist, where she was responsible for building audience engagement locally, nationally, and internationally. Earlier, Michi was associate director of digital communications at Northeastern University, where she worked on their award-winning news website and overhauled the design of their homepage.
She received her MA in global marketing communication and advertising from Emerson College and her BA in Communications from Hiram College. When not thinking about hashtags, she likes to travel, explore new cities, and stuff herself with local cuisine.
Colleen O'GradySenior Philanthropic Strategist, Lipman Hearne
For more than 15 years, Colleen has been immersed in the storytelling strategies and vehicles that connect nonprofits with people who want to make a difference. She is the author of a recent Lipman Hearne deep dive into the ways high-net-worth donors talk about their values, goals, approaches, and choices. Colleen is proud to have shaped donor-centered messaging strategies for transformative campaigns at universities and nonprofits including Caltech, The Nature Conservancy, the University of Minnesota, and the Smithsonian National Museum of African American History and Culture.
Since 2018, Colleen has presented at the American Bar Association Law School Development Conference, the Giving Institute Summer Symposium, CASE International, and AFP NY Fundraising Day.
Mike SukrawFounder & CEO, Reliant Studios
Kristin SukrawCo-Owner & President, Reliant Studios
Julia McDowellCEO & Co-Founder, Five Ones
Julia McDowell is the CEO and Co-Founder of Five Ones. Her career blossomed while working up the ladder at one of the top ad agencies in the mid-Atlantic region. After more than 15 years and serving as President of the agency, she left to build Five Ones. Her list of clients includes the American Red Cross, USO, Special Olympics International, Boys & Girls Club of America, as well as many top associations such as ASHP, ASCD, AAPCC, NACS, ISPA and NARP.
Lisa Sherman (National Recipient)President & CEO, The Ad Council
Lisa Sherman is an innovative leader and accomplished operating executive with deep experience in the private and non-profit sectors. She has over 35 years of experience building, transforming and growing organizations. As president and CEO of the Ad Council, she leads all aspects of this national institution. Working at the intersection of media, marketing, technology, entertainment and advertising, the Ad Council convenes the world’s best marketers to create public engagement campaigns. By leveraging leading-edge products, approaches and digital technologies, the organization tackles the most pressing issues facing the country.
Prior to the Ad Council, Lisa was at Viacom where she built a powerful media business, launching and leading Logo TV, the first cable network for LGBTQ audiences. She also held a number of senior operating roles at Verizon, ad agency Hill Holliday, and the Women’s Sports Network, the VC-backed marketing company she co-founded.
Sherman is a thought leader, frequent public speaker, and an active participant on advisory boards for several industry and public service organizations, including the World Economic Forum’s Information and Entertainment Stewardship Board. In addition, she is an Advisor to Guild Education, a 2019 female founded EdTech Unicorn and a member of the Board of Trustees at her alma mater, Dickinson College. Lisa has also been recognized with a number of industry and community service awards, most recently receiving the prestigious 2019 Matrix award, from the New York Women in Communications.
Nathan HillMarketing Director, NextAfter
Nathan Hill is the marketing director for NextAfter – a fundraising consultancy, research lab, and institute on a mission to unleash generosity. Having worked at both large and small nonprofits, he understands the day to challenges of running nonprofit programs while also trying to manage fundraising, marketing, websites, emails, advertising, and more.
Nathan has trained hundreds of nonprofit marketers and fundraisers in proven online fundraising strategies including PBS, Save the Children, The Humane Society, and more. He’s also been a recent speaker at Social Media Week ATX, NRB Convention 2020, the Digital Fundraising Conference 2020, and NIO Summit 2019.
Molly SoatEditor in Chief, American Marketing Association
Molly Soat is the editor in chief at the American Marketing Association, where she manages production of Marketing News Quarterly, directs online content and newsletters, and heads up the program management team for the AMA’s conferences. Previously, she was the editor of trade publications aimed at various business and design verticals.
Justine Burke (Regional Recipient)Vice President of Marketing, Metropolitan Ministries ; President, AMA Tampa Bay Chapter 2020-2021
Justine has more than 30 years’ experience in marketing strategy and brand development.
Prior to joining the nonprofit sector, she worked for national corporations and start-ups across various industries from software to finance to healthcare and consumer-packaged goods.
Over the past 13 years, Justine has helped the now premiere local nonprofit, Metropolitan Ministries, grow from $8 million to $28 million in annual operating revenue. Her primary responsibility is to ensure a consistent and compelling brand experience for constituents from initial interest throughout their lifetime to drive revenue, volunteerism, engagement, and advocacy.
Justine is a native of Massachusetts and has lived and worked in Tampa Bay for the past 16 years. She holds a Bachelor of Arts degree from Wheaton College in Massachusetts, studied abroad at Warwick University in London, and earned a graduate Certificate in Nonprofit Management from the University of Tampa’s Sykes College of Business. She has served as curriculum planning committee member and speaker at the Direct Marketing Association Nonprofit Federation Conference in Washington, DC and most recently spoke at the AMA Leadership Summit in Chicago.
Natalya DeRobertis-TheyeProduct Marketing Manager, Submittable
Natalya DeRobertis-Theye is a Product Marketing Manager at Submittable. She develops content and strategy around product communication, guiding customers and leads alike to delight in new capabilities and discover deeper value. Previously a Product Manager at a small tech startup on the east coast, her perspective is informed by her work in former lives in the legal, finance, and nonprofit worlds. She received her BA from the University of California, Berkeley. A bookworm, card-carrying cat lady as well as a writer and yogi, Natalya loves getting out into the mountains in her adopted home state of Montana.
Sarah AswellContent Marketing Manager, Submittable
Sarah Aswell is the content marketing manager at Submittable, where she does a lot of writing, editing, content strategy, and brand work. With an MFA in creative writing and a background in journalism, her primary focus is on the connections between marketing, storytelling, voice, and narrative structure. Before coming to Submittable, she owned a boutique freelance writing and marketing business and worked on marketing campaigns for clients like Nike, Aflac, and KitchenAid. Her writing has appeared in publications including The New Yorker, Forbes, USA Today, Vice, Vulture, The Gettysburg Review, McSweeney’s, National Lampoon, and MAD Magazine, among others.
Gabe CooperFounder & CEO, Virtuous
Gabe Cooper is the founder and CEO of Virtuous, the responsive nonprofit CRM and fundraising platform that helps organizations easily create personalized donor experiences at scale that build better donor relationships. Previously, he was in leadership at a large nonprofit and co-founded an innovation consultancy. His drive stems from a passion to create market-defining software and help charities reimagine generosity. He frequently writes and speaks about empowering nonprofits to grow generosity through technology.
Andrea RosenbaumDirector of Advancement, YMCA of Northwest Florida
For 20 years, Andrea has been responsible for the development, communications, branding, and the membership experience at her chapter. She has experience in annual and capital fundraising, rebranding, special events, grant writing, membership acquisition and retention, and staff development. In addition to her primary job at the YMCA, Andrea has been a certified group exercise instructor for more than 25 years, which has given her the opportunity to coach and inspire thousands of Y members along their health journey.
When she isn’t hanging out at the Y, Andrea enjoys gardening, home remodeling, actively participating in her Catholic Church parish, entertaining, and wrestling with the New York Times Sunday crossword puzzle.
Larissa RoeCustomer Success Manager for Nonprofit, Lucidpress
Larissa is Lucidpress’ experienced Customer Success Manager, advocating for nonprofit clients by empowering them to build and strengthen their brand. Prior to Lucidpress, Larissa worked for a marketing agency where she executed and launched large on-line client projects including custom content builds, marketing campaigns, and other integrated marketing initiatives. She has a Marketing Management degree from Southern New Hampshire University. She enjoys a good cup of coffee, all things outdoors, and being with her dogs and two daughters.
Tiffany TooleySenior Director of Product Marketing, Salesforce
Tiffany Tooley is a Senior Director of Product Marketing at Salesforce. She leads a team directly responsible for Salesforce Marketing Cloud and for developing thought leadership and engagement opportunities for nonprofit marketers.
Tiffany has 15 years of experience in product marketing, customer marketing and channel marketing in the technology industry. Prior to this role, Tiffany led the go to market strategy for Salesforce Marketing Cloud within key industries like Manufacturing, Media and Travel across all segments of the business – from Enterprise to SMB. Before joining Salesforce, she was the Worldwide Watson Marketing Leader for Digital Marketing Agencies at IBM, formerly Silverpop, and also led the customer engagement strategy at Blackboard.
As a strong supporter of non-profit organizations and volunteerism, Tiffany gives back by serving as a board member at The Edge Connection and an advisor to Bring Change to Mind. She’s also a mentor to several members of BOLDForce- a Salesforce equality group- and to other young professionals within the broader marketing community. In her free time, Tiffany loves to travel the world and experience new cultures, is a sci-fi enthusiast and as a 20+ year vegetarian, is passionate about health and wellness. She is the proud mom of two sons, and it seems the love of Salesforce runs in the fam – her youngest son is a Salesforce admin and her eldest son is a developer!