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AMA Experience Design Virtual Conference

The New Imperative

Customer-centric marketing is on the rise. And to do it well, you need to understand how experience design principles fit into your overall business strategy.

Join us for the free AMA Experience Design Virtual Conference on April 13-15, 2021. We’ll look beyond the basics of experience design and give you the knowledge to better research your customers, improve your customer-employee interactions and test the overall usability of your online presence. Plus, we’ll look at ways to strengthen the collaboration between marketing and development teams to increase productivity and effectiveness.

You’ll also have the chance to network with fellow marketers and talk with solutions providers.

This AMA Virtual Conference is your opportunity to explore new methods to best serve your customers. Register now to attend live or to gain access to the sessions for future on-demand viewing.

Registration is free!

By attending this event, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. To learn more about pursuing certification or to claim your credits, click here.

April 13, 2021

Opening Keynote: Russ Klein, American Marketing Association

Keynote details coming soon!

Russ Klein

CEO, American Marketing Association

April 14, 2021

Opening Keynote: Antonia Hock, Ritz Carlton Leadership Center

Keynote details coming soon!

Antonia Hock

Global Head of the Ritz Carlton Leadership Center

April 15, 2021

Opening Keynote: Seth Freeman, Schlotzky's, Focus Brands

Keynote details coming soon!

Seth Freeman

VP of Marketing, Schlotzky's, Focus Brands

Closing Keynote: Kim Krause Berg, Creative Vision Web Consulting, LLC

This closing keynote session explores real life examples of how and why companies overlook missed business growth opportunities in a digital world. What barriers are your customers experiencing?  How are employees, students, and consumers using assistive technology and what steps can you take to embrace them? Through the art of storytelling and real life examples, we wrap up with a tour of possibilities that includes learning what experience as the new design methodology is, how to prepare for new global  web accessibility laws, guidelines and best practices and why inclusive design supports and powers up digital marketing strategies.

Kim Krause Berg

CPACC Accessibility and Usability Specialist, Creative Vision Web Consulting, LLC

Russ Klein

CEO, American Marketing Association

As CEO for the American Marketing Association, Russ Klein is charged with the transformation of the AMA to become an essential community for marketers. Klein is a five-time award-winning CMO who has quarterbacked teams for many of the world’s foremost brand names, serving as president of Burger King from 2003-2010 and holding top marketing and advertising posts at Dr Pepper/7UP Companies, Gatorade, 7-Eleven Corporation and Arby’s Restaurant Group.

Seth Freeman

VP of Marketing, Schlotzky's, Focus Brands

Antonia Hock

Global Head of the Ritz Carlton Leadership Center

Antonia Hock is the Global Head of The Ritz-Carlton Leadership Center and has extensive experience leading high impact business units and driving transformation in customer experience, high performing culture, and employee engagement. Her passion for highly differentiated customer experiences grounded in employee excellence has created exceptional brand loyalty across segments and industries.

Kim Krause Berg

CPACC Accessibility and Usability Specialist, Creative Vision Web Consulting, LLC

Kim Krause Berg, owner of Creative Vision Web Consulting, LLC, specializes in providing usability, conversions and accessibility website audits for digital businesses seeking new growth opportunities. A provider of consulting services with 25 years’ experience in website usability, user experience, accessibility, information architecture, software testing, SEO and online community management, Kim is known for her passion for holistic web design.

 

 

 

 

AMA Experience Design Virtual Conference