Registration for this event is free!
Join us for a free virtual event designed to help marketers navigate the ever-evolving digital landscape. This conference will explore the latest digital marketing strategies, trends, and tools that are driving results today from paid media and SEO to social, email, and analytics. Whether you’re refining your strategy or looking to scale your efforts, you’ll walk away with actionable insights to apply immediately.
Key Takeaways
- Up-to-date strategies for engaging audiences across digital channels
- Insights into performance-driven content and campaign planning
- Trends and forecasts shaping the future of digital marketing
- Tips for optimizing paid, owned, and earned media
- Real-world examples of what’s working in SEO, email, and analytics today
Can’t attend every session? No problem. All conference sessions will be available on-demand for 6 months after the event!
KEYNOTE SPEAKER
October 28, 2025 | 10:00 a.m. CT
“The Modern Marketing Trinity: Data, Creativity & Speed — How Smart Top-Funnel Drives Cheaper Leads”
Brian Rogers
Global Vice President of Clover Marketing, Fiserv
DAY 1 | ALL TIMES IN CT
Keynote: The Modern Marketing Trinity: Data, Creativity & Speed — How Smart Top-Funnel Drives Cheaper Leads
Bridging brand building and performance marketing for better economics across the funnel.
Customer acquisition costs are rising, but the smartest marketers know the secret: strong top-funnel activity makes the rest of the funnel cheaper. In this session, Brian Rogers, Global VP of Marketing at Clover (Fiserv) and former Sprite brand leader at Coca-Cola, shares how to use data, creativity, and speed to connect brand building and performance marketing. Learn how to strengthen top-funnel signals, improve lead efficiency, and build faster feedback loops that lower cost per lead and drive growth.
Brian Rogers
Global Vice President of Clover Marketing, Fiserv
Agent AI is Already Upon Us | See What’s Possible
Conquer Search Congestion: Drive Conversions with Video
Are declining traffic, rising CAC, and low conversions making marketing an uphill battle? Traditional tactics are losing their edge in today’s ad-saturated digital environment.
This webinar reveals how video cuts through noise for digital acceleration. Discover video’s power for engagement, retention, and transforming social media into high-converting sales funnels.
What you’ll learn:
- How to leverage video to overcome marketing challenges like declining traffic, rising CAC, and low conversion rates, by cutting through digital noise and driving true acceleration
- Practical applications of advanced video features such as shoppable videos and AI-powered search to significantly boost conversion rates by up to 4x
- Methods to build consumer confidence, differentiate your brand, and achieve scalable lead generation with measurable ROI through strategic video implementation
Rob Peterson
Global Head of Value Engineering & Go to Market Strategy, Vimeo
Aurelian 'AD' Dumitru
Research Director, Al, Knowledge & Data Systems Research, Global Office of the CTOOver his distinguished career spanning more than three decades, AD has consistently held executive leadership positions in global corporations, mid-sized enterprises, and cutting-edge startups. AD’s proven track record encompasses the conception, development, and successful delivery of a wide spectrum of projects, ranging from the creation of Hyper Scale Data Centers to pioneering work in DevOps, Cloud, Big Data, loT, Machine Learning, and Al.
With a background as a former startup owner, AD brings a unique synthesis of business acumen, technical prowess, and entrepreneurial insight to the table. His exceptional ability to transform visionary concepts from the conceptual stage, often described as the “back of the napkin” phase, into thriving multimillion-dollar business ventures is a testament to his thought leadership, innovation, and execution excellence mindset.
AD’s breadth of industry knowledge extends across diverse verticals, including Service Providers, Banking and Financial Services, Retail, Insurance, Healthcare, Gaming & Entertainment, Academia, Scientific Research, Supply Chain, and Telcos. His illustrious career is punctuated by remarkable achievements, such as spearheading the development of one of the world’s largest loT/Telematics Platforms, architecting the industry’s inaugural Blockchain stack for Healthcare, leading four transformative DevOps programs, overseeing three Data Center Consolidation projects, orchestrating numerous Cloud Migration initiatives, and conceptualizing dozens of cutting-edge Big Data designs.
Currently, AD works as Research Director, Al, Knowledge & Data Systems Research in the Dell Technologies Global Office of the CTO.
David Frattura
Vice President, Office of the CTO at Dell TechnologiesI have loved technology since I sat down in front of my first computer at 8 years old. It has been part of my life since. I also love strategy and business, and I get to bring the three together in the roles I have player during my career. I have held executive and senior leadership roles in R&D, Product Management and strategy. I am currently leading research program that aims to develop systems leveraging Artificial Intelligence to make long term emerging technology predictions, automate technology market insights mining and strategy creation.
Rob Peterson
Global Head of Value Engineering & Go to Market Strategy, VimeoRob Peterson is the Global Head of Business Value Services and Go-To-Market Strategy for Vimeo Enterprise. For over 26 years, he has specialized in bridging the gap between financial discipline and strategic growth, leveraging deep experience in International Accounting and Financial Planning & Analysis. His career is defined by transforming complex technology investments—from managing multi-billion dollar P&Ls and global resource planning for 2,000+ employees, to leading Business Value and GTM Strategy for major players like Oracle and New Relic. He also spent two years developing advanced AI Agent analytics solutions at XenonLab.AI. Today, Rob uses this expertise to ensure Vimeo’s Enterprise clients achieve clear, quantifiable ROI from their video strategy.
Brian Rogers
Global Vice President of Clover Marketing, FiservBrian Rogers currently serves as Global Vice President of Clover Marketing at Fiserv, a $21 billion financial technology company headquartered in Milwaukee, Wisconsin. In this capacity, he leads the development of go-to-market strategy and integrated marketing efforts for Clover across multiple markets around the globe.
Prior to joining Fiserv, Brian served as Senior Director, Sprite North America (U.S., Canada, and Puerto Rico) at The Coca-Cola Company. Throughout his career, he has held leadership roles at other prominent Fortune 500 organizations, including Kellogg Company and Kraft Foods, where he managed large-scale integrated marketing campaigns for iconic brands such as Pop-Tarts, Rice Krispies, and Pringles.
Outside of work, Brian is deeply committed to community service and nonprofit leadership. He serves on the board of AGAPE Family & Youth Center and is a proud member of 100 Black Men of Atlanta, Inc.
Brian holds a Bachelor of Arts degree from Morehouse College and an MBA from the Clark Atlanta University School of Business. He is also a proud member of Alpha Phi Alpha Fraternity, Inc. He resides in Marietta, Georgia, with his wife and their two young sons.
