Skip to Content Skip to Footer

Virtual Conference: The Brave New World for Higher Ed Marketers


Learn from the top marketing thought leaders on what the future holds for higher education, and how marketing is playing a larger role in decision making than ever before. We’ll dive into scenario planning to help you wrap your mind around the new normal. We’ll cover aspirational on-campus learning plans for the fall, and what marketers can learn from the leading minds in online education. We need to come together as a community now more than ever before, and this virtual event is a chance to spend time with those who share your challenges, questions and goals.

Agenda coming soon!

R. Ethan Braden

Senior Vice President of Marketing and Communications, Purdue University

R. Ethan Braden serves as Senior Vice President and the chief marketing officer at Purdue University. Ranked the #6 most innovative school in America by US News and World Report, Ethan leads a marketing and communications community of more than 300 individuals in the persistent pursuit of the next giant leap by passionately positioning, promoting and preserving the precious Purdue University brand worldwide.

Previous to Purdue, Ethan worked for Eli Lilly & Company where he served in a variety of senior marketing and sales leadership roles in the U.S. and throughout the emerging markets, managing some of Lilly’s and the pharmaceutical industry’s most successful, life-changing brands.

Ethan earned his MBA in marketing and management from the University of Notre Dame and his bachelor’s degree in Economics and Spanish from Willamette University. Ethan lives in West Lafayette, Indiana, with his wife, Betsy, and their son, Benjamin.

Adrian Haugabrook

Executive Vice President and Managing Director, Horizon Group, Southern New Hampshire University

Dr. Adrian K. Haugabrook is Executive Vice President and Managing Director for the Horizon Group at Southern New Hampshire University (SNHU) in Manchester, New Hampshire. In this role, he provides strategic leadership and executive guidance for the University’s national and global disruption and innovation agenda through a range of emergent solutions with goals towards extending SNHU’s mission and offerings to new learners in new ways. He has committed his three decade career to influencing access, equity and opportunity in the US and abroad by leading strategy, growth and scale, social policy and change initiatives in both higher education and non-profit sectors. Adrian sits on the boards of the Postsecondary National Policy Institute (Washington, DC); the Ascend National Advisory of the Aspen Institute (Washington, DC); the National Advisory Committee on the Future of African American Education (The College Board, NY), and City Year New Hampshire. A former collegiate scholar-athlete and U.S. military “brat”, Adrian received his doctorate from the University of Massachusetts Boston, masters from Georgia Southwestern State University and bachelor’s from the University of West Georgia. Adrian and his wife have a daughter who is recently graduated from Spelman College (’20) and a son who is a rising junior at Morehouse College.

Scott Jaschik

Editor, Inside Higher Ed

Scott Jaschik is editor and one of the three founders of Inside Higher Ed. With Doug Lederman, he leads the editorial operations of Inside Higher Ed, overseeing news content, opinion pieces, career advice, blogs and other features. Scott is a leading voice on higher education issues, quoted regularly in publications nationwide, and publishing articles on colleges in publications such as The New York Times, The Boston Globe, The Washington Post, Salon, and elsewhere. He has been a judge or screener for the National Magazine Awards, the Online Journalism Awards, the Folio Editorial Excellence Awards, and the Education Writers Association Awards. Scott served as a mentor in the community college fellowship program of the Hechinger Institute on Education and the Media, of Teachers College, Columbia University. He is a member of the board of the Education Writers Association. From 1999-2003, Scott was editor of The Chronicle of Higher Education. Scott grew up in Rochester, N.Y., and graduated from Cornell University in 1985. He lives in Washington.

Tiffany K. Schreane

CEO, Optilytics Media

Tiffany K. Schreane is CEO of Optilytics Media – an advertising, marketing and analytics agency. Tiffany leads a company that focuses on data first initiatives to analyze key trends that help optimize advertising and marketing campaigns and provides best practices on marketing investments.

Tiffany has over a decade of experience in traditional and digital marketing and advertising. Within the  #3 ranked agency world-wide Publicis Media, Tiffany led initiatives for clients such as Verizon, JP Morgan Chase and Nestle. Additionally, Tiffany worked with Ebiquity, a London-based marketing analytics firm helping top Fortune 500 clients globally and domestically analyze their marketing and advertising effectiveness.

Tiffany is also an industry-recognized speaker.  Most recently she participated in the Digital Summit series where she provided key strategies and best practices for marketing improvement and analytics. Tiffany has written several articles on marketing best practices with American Marketing Association and CO – US Chamber of Commerce. Her thought leadership also appears in publications such as Fortune Magazine, Fit Small Business and Business News Daily.

Additionally, Tiffany is a marketing and advertising professor with the Fashion Institute of Technology and Borough of Manhattan Community College. Tiffany currently resides in New York City.

Presenting Sponsors

Booth Sponsors


Marketing in Higher Education Virtual Conference