Create High-Quality Content Without Big Budgets
Is your content struggling to perform on social? Is your target audience not finding your website? Is everything needing a refresh and a big dose of rocket fuel under it? Then, join us for this virtual training and learn how to produce the kind of content you’d typically need a team or external agency to create.
Thanks to a new wave of tools becoming available, you can do it with little time and next to no budget. But it’s not just about fancy tools. To be executed effectively, you’ll learn how your strategy needs to be founded on the age-old principles of storytelling, composition and balance, as well as a robust process for planning, publishing and promoting content.
We will walk you through the entire process in practical terms:
- Plan your content based on simple audience research
- Schedule content for your team to collaborate on
- Produce text, images and videos using the latest tools
- Publish content employing best practices for SEO and discoverability
- Promote your content through communities, influencers and social media
- Re-purpose and re-format what you’ve already produced to maximize resources
Who Should Attend?
This practical workshop is for digital marketers of all skill levels looking to revitalize their content output using in-house resources.
What’s Included
- 3 hours of live instruction starting at 10:00 a.m. Central
- Interactive Q&A and hands-on exercises
- Resources, tips and best practices
- On-demand access for six months
- Plus, collect 3 CEUs
Key Takeaways
- Learn how to create website pages and articles that people will read and share, and therefore rank well in search
- Discover how to produce eye-catching images for your social media
- Learn how to shoot and edit pro-quality video with free or cheap apps
Member Price
$89
Non-Member Price
$109
After completing registration, you will receive a purchase receipt. We will email you the information for accessing this training closer to the event.
Want to attend with a group of 3 or more? Contact customersupport@ama.org at least one business day in advance to get 10% off registration.
AMA Members Get Best Pricing and More
Not only do AMA members get discounts on trainings like this one, but they also receive exclusive content, downloadable tools, unlimited digital access to AMA academic journals and newly added benefits every week. It’s all for a low price of $149/year. (That’s only $12.42/month.)
Instructor
Will Francis
Will Francis is a recognized authority in digital media and technology, having been listed by The Telegraph and Independent as a top influencer in this space.
He regularly appears on TV, radio and in print to share his expertise.
Having run London ad agency Harkable, he’s helped some of the world’s most loved brands – Samsung, Nike, Penguin Books, Warner Bros, Spotify and many more – to reach their audiences in more innovative and meaningful ways.
Previously he was a key early member of the team at pioneering social network MySpace, personally working with film and music artists from Justin Bieber to Jared Leto to bring them closer than ever to their fans.
Will now shares his expertise through training, consultancy and keynote speeches in-house for global brands and at conferences. He also delivers courses for Digital Marketing Institute, AMA’s partner for the Digital Marketing Pro certification program.