Best Practices and Mistakes to Avoid
A website redesign can be stressful enough—without the added pressure and concern over losing SEO. Unfortunately, all too often, redesigned sites launch without SEO considerations. This may be because of budget restrictions, a lack of SEO knowledge on the team or false expectations that SEO will be automatically integrated into their new site. This costly mistake can lead to a loss of visibility, rankings, traffic and revenue. If done correctly, however, redesigns can increase your strength and give you a visibility boost.
In this 3-hour workshop designed for marketers tasked with any part of a redesign (future or past), you’ll learn why every redesign project should factor SEO in early and often. You will leave this training knowing best practices as well as mistakes to avoid.
What’s Included
- 3 hours of live instruction starting at 10:00 a.m. Central
- Interactive Q&A and hands-on exercises
- Resources, tips and best practices
- On-demand access for six months
Key Takeaways
- Learn the most common SEO redesign pitfalls to avoid
- Understand essential parts of the process where SEO should be factored in (and why)
- Find out how to get stakeholders to understand the importance of SEO based on the data
- Walkaway with an SEO Redesign Checklist and new free and premium SEO tools to use
Member Price
$89
Non-Member Price
$109
After completing registration, you will receive a purchase receipt. We will email you the information for accessing this training closer to the event.
Want to attend with a group of 3 or more? Contact customersupport@ama.org at least one business day in advance to get 10% off registration.
AMA Members Get Best Pricing and More
Not only do AMA members get discounts on trainings like this one, but they also receive exclusive content, downloadable tools, unlimited digital access to AMA academic journals and newly added benefits every week. It’s all for a low price of $149/year. (That’s only $12.42/month.)
Instructor
Jenny Munn
SEO Consultant, The Munn Group
Jenny Munn is a digital marketer with a deep specialty in search engine optimization strategy, training and implementation. She has trained in-house marketers for years and has provided SEO services for B2B, B2C, e-commerce and nonprofit organizations in a variety of industries. Munn has taught SEO workshops across the country for eight years to help agencies, web designers, in-house marketers and businesses of every size maximize their return on SEO.