Explore the AMA/DMI University Partner Certification Program
Academic leaders are facing unprecedented pressure: rapidly shifting employer expectations, widening skills gaps, enrollment uncertainty, and the accelerating impact of AI on every discipline. The question is no longer whether higher education needs to adapt, it’s how quickly and strategically institutions can respond.
Join the Digital Marketing Institute (DMI), in partnership with the American Marketing Association (AMA), for a session based on evidence and data insights from 1.8 million U.S. job postings, showing exactly which skills, tools, and competencies employers will prioritize in 2026, and where current curricula fall short.
You’ll walk away with clear, actionable guidance to modernize curriculum, strengthen industry alignment, and equip graduates with the skills employers consistently say they struggle to find.
Future-proof your programs. Strengthen employability outcomes. Protect institutional competitiveness.
- The top in-demand skills for 2026, from customer engagement to machine learning
- Which digital tools and competencies are now baseline expectations across roles
- Salary and hiring trends that signal where your programs must evolve
- Recommendations to strengthen program relevance and outcomes