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Engaging with the Journal of Public Policy & Marketing

Tuesday, October 20, 9:00 a.m. Singapore (SGT)
(Monday, October 19, 9:00 p.m. ET)

This online workshop is open to Doctoral Students and Faculty interested in learning more about JPP&M. The purpose of the session is to share the strategic plan for JPP&M and how it aligns with the priorities of your institution. Hosted by the Coeditors in Chief, Kelly Martin and Maura Scott, we will discuss publishing in the Journal of Public Policy & Marketing (JPPM), the strategic priorities of the journal, and what a “policy” paper looks like. We will also hear from two JPP&M Associate Editors, Leonard Lee (National University of Singapore) and Janet Hoek (University of Otago, Wellington, New Zealand).

09:00–09:10 SGTMaura ScottIntroductions of Co-Editors and Guest Speakers
09:10–09:25 SGTMaura ScottJPP&M Strategic Priorities
09:25–09:40 SGTKelly MartinWhat is Policy? Or, you might already be doing marketing and public policy research!
09:40–09:50 SGTLeonard LeePolicy Impact as a Marketing Scholar
09:50–10:00 SGTJanet HoekWhy JPP&M – Impact through Policy
10:00–10:10 SGTMaura Scott & Kelly MartinGetting Involved: Publishing in and Reviewing for JPP&M
10:10–10:30 SGT Q&A / Open Discussion

Please follow this link to register to attend the free workshop:

At the end of the registration, you will receive the link to log into the workshop. We hope to see you there!

JPP&M Coeditors in Chief

Dr. Kelly D. Martin is Professor of Marketing and Dean’s Distinguished Research Fellow at Colorado State University. She teaches Quantitative Business Analysis in the Professional MBA Program and the Practicum Course in the Marketing Data Analytics MBA Program.

Dr. Martin has twice received the CSU College of Business Excellence in (Graduate) Teaching Award and has been nominated for the CSU Alumni Association Best Teacher Award.

Her research interests involve the marketing ethics-firm strategy interface, particularly on topics such as data privacy, political marketing strategy, and firm approaches to creating consumer well-being. Her work has appeared in journals such as the Journal of Marketing, Journal of Consumer Research, Academy of Management Journal, and Harvard Business Review among other academic journals. Her articles have been recognized for research impact as recipients of the MSI Robert D. Buzzell Best Paper Award and the Thomas C. Kinnear/JPPM Award, and as finalists for the Journal of Marketing Shelby D. Hunt/Harold H. Maynard Award, the MSI/H. Paul Root Award, and the Sheth Foundation Best Paper/JAMS Award. Dr. Martin received the inaugural AMA Marketing and Society Emerging Scholar Award and held a Colorado State University Monfort Professorship (2014-2016) for research promise. 

Dr. Martin is Coeditor in Chief for the Journal of Public Policy & Marketing. She serves on the ERBs of the Journal of Marketing, the Journal of the Academy of Marketing Science, Business Ethics Quarterly, and the Journal of Retailing. Prior to academia, she worked as a marketing director in the assisted living industry.

Dr. Maura Scott is Professor of Marketing at Florida State University (Ph.D. Arizona State University, M.S. and B.S. Purdue University). Her research interests include consumer behavior, consumer and societal well-being, public policy, and services marketing. She is interested in studying how to help improve consumers’ financial, health, and food decisions, particularly among vulnerable populations.

She is the President-Elect Designate for the Academic Council of the American Marketing Association (AMA). She also serves on the Board of Directors for the Association for Consumer Research (ACR).

Dr. Scott serves as Coeditor in Chief of the Journal of Public Policy & Marketing. She is also Area Editor for the Journal of the Academy of Marketing Science. She previously served as Associate Editor for the Journal of Marketing. She co-edited JPP&M special issues on Food Well-Being and on Transformative Consumer Research. She is also on the Editorial Review Boards of the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Psychology.

Her research has been published in leading scholarly journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Retailing, among others.

Dr. Scott’s industry background includes marketing management positions at 3M Company, Dial Corporation, and Motorola. She teaches undergraduate consumer behavior and consumer behavior doctoral seminars.

Guest Presenters

Dr. Janet Hoek, Professor of Public Health, University of Otago, Wellington, New Zealand. Dr. Hoek also serves as co-Director of ASPIRE 2025, a University of Otago Research Centre whose members undertake research supporting the Government’s smokefree 2025 goal.

Dr. Hoek’s work has examined plain (or standardised) packaging and tobacco branding, and informed policy in New Zealand and internationally. She has led several studies examining e-cigarette use, including experimental and in-depth longitudinal qualitative projects. She is PI of an NZ Health Research Council programme: Whakahā o Te Pā Harakeke (Realising the vision for a smokefree future), a further HRC project that examines interventions to promote and support cessation among roll your own tobacco users, and a Royal Society Marsden grant examining identity shifts during transitions from smoking to e-cigarettes. She has received more than $10million as PI. Her work has been published in Tobacco Control, Nicotine & Tobacco Research, International Journal of Drug Policy, as well as JPP&M. She is frequently requested to provide expert media commentary.

Dr. Hoek has been a member of several NGO and government advisory groups, provided evidence to government and Select Committees, and was a member of an Australian government expert advisory group overseeing the introduction of plain packaging. She has sat on several research grant and selection committees, as well as strategy development and policy groups. She was Deputy Chair of the Business and Economics panel that assessed the research quality of more than 800 academics as part of the 2018 Performance Based Research Fund evaluation.

Dr. Leonard Lee, Professor of Marketing and Deputy Head of Department, at the National University of Singapore (NUS). Dr. Lee is also the Deputy Director, Lloyd’s Register Foundation Institute for the Public Understanding of Risk. Prior to joining NUS in 2014, he was an Associate Professor of Marketing at Columbia Business School. Dr. Lee investigates how emotional and cognitive factors influence consumer judgment and decision-making with applications in public policy domains including healthcare, transportation, and energy conservation.

Additionally, he is interested in understanding shopping motivations and behavior in real-world environments. His research has been published in major academic journals such as the Journal of Consumer Research (JCR), Journal of Consumer Psychology (JCP), Journal of Marketing, Journal of Marketing Research, and Psychological Science, and featured in popular media such as The New York Times, Financial Times, and The Wall Street Journal. Besides serving as an Associate Editor (AE) of JPP&M, he is also an AE of JCR and JCP, and a Guest Editor of the Journal of the Association for Consumer Research. Dr. Lee holds a PhD in Management (Marketing) from the MIT Sloan School of Management, a Master’s in Computer Science from Stanford University, and a BSc in Computer and Information Sciences from NUS.


Engaging with the Journal of Public Policy & Marketing