Sometimes the moves that don’t make sense are the ones that work best. That’s because customers don’t always behave logically. Brain science shows that many decisions are made irrationally—and often without much thought.
In this member-only training, you’ll learn 9 counterintuitive tactics that turn that reality into an advantage.
You’ll see real, market-tested examples of brands that beat the competition by deliberately breaking from “best practices.” And you’ll walk away with 9 proven ways to increase response across emails, ads, and other marketing channels.
Because when you understand how people really decide, counterintuitive thinking becomes a very smart move.
This programming will be recorded. The recording will be emailed to registrants and available on this page shortly after the event concludes.
This Webinar is Exclusively for AMA Members
Are you an AMA Professional Certified Marketer®️? This webinar is worth 1 Continuing Education Unit (CEU) to maintain your PCM®️ certification.
