The American Marketing Association and HOW Design Live are partnering to strengthen the collaboration between marketers and designers because the business challenges of today–and tomorrow–depend on it.
A Conference Within a Conference
HOW Marketing Live will dive into the challenges that designers and marketers face together every day. It’s a conference within the larger HOW Design Live conference where designers and marketers will:
- Gain an understanding of how strategy drives key marketing decisions
- Dive into metrics, ROI, and the use of data to optimize creative and drive results
- Explore the use of marketing automation, social media, SEO, paid strategies, and content marketing to deliver integrated campaigns
- Get exposure to the foundations of UI / UX design and the connection between digital and physical touchpoints to deliver memorable customer experiences
- Discuss the implications of artificial intelligence on marketing and design
- Build empathy for each other’s roles and recognize the value that designers and marketers each bring to the board room
- Learn strategies for communicating and collaborating effectively with each other in an agile world
All-Access Two-Day Pass
A How Marketing Live ticket also gives you access to the entire HOW Deign Live Conference from May 7-8, including keynotes, the exhibit hall and more.