Yin and the Yang: Exploring the Bright and the Dark Sides of Selling and Sales Management
2021 GSSI Co-Chairs:
Dr. Willy Bolander, Florida State University
Dr. Karen Peesker, Ryerson University
Dr. Maria Rouziou, HEC Montreal
The Global Sales Science Institute (GSSI), in partnership with the American Marketing Association Sales SIG (Sales SIG), is pleased to announce the 15th annual GSSI/Sales SIG conference – a unique gathering of international scholars and practitioners interested in advancing cutting edge professional selling and sales management practices, research, and education.
We welcome you to join us in Toronto, Canada, June 7- 9, 2021; registration available soon.
Toronto is a major cosmopolitan center. A true international hub right in North America. Expect to eat well, make new friends, and experience a few surprises while you’re with us. Toronto is also a short drive to Niagara Falls.
Further information, including registration and call for papers will soon be available.