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2021 Global Sales Science Institute / AMA Sales SIG Conference


Yin and the Yang: Exploring the Bright and the Dark Sides of Selling and Sales Management

2021 GSSI Co-Chairs:

Dr. Willy Bolander, Florida State University
Dr. Karen Peesker, Ryerson University
Dr. Maria Rouziou, HEC Montreal

Were you excited about visiting Toronto? Were you thrilled about getting soaked in Niagara Falls? Were you anticipating the rich flavors of Canadian wines? Well… It’s not going to happen… YET. We’ve decided we need to allow two years for the wine to mature so we look forward to seeing you face-to-face in Toronto in 2023!

In the meantime, let’s meet virtually this year!

The Global Sales Science Institute (GSSI), in partnership with the American Marketing Association Sales SIG (Sales SIG), is pleased to announce that the 15th annual GSSI/Sales SIG conference – a unique gathering of international scholars and practitioners interested in advancing cutting edge professional selling and sales management practices, research, and education – goes online!!!

Papers submission new deadline: February 19th, 2021.

Please submit to 


Venue Information:

Ryerson University – Ted Rogers School of Management, TRSM

55 Dundas St W, Toronto, ON M5G 2C3


Hotel Information:

Marriott Downtown at CF Toronto Eaton Centre

525 Bay Street Toronto, Ontario M5G 2L2
Book your group rate for the GSSI Conference 2021 today!
Hotel special guest rate: $269 CAD per night


2021 Global Sales Science Institute / AMA Sales SIG Conference