Innovate. Connect. Evolve.
Join AMA at the largest gathering of content marketers in the world. Jam-packed with keynotes, sessions, workshops, and industry master classes, featuring practical advice, detailed case studies, creative storytelling, new inspiration, and the latest trends in the content marketing space.
AMA Presentation
Content Marketing Strategy: Harnessing The Power of Your Brand’s Voice
This interactive workshop is a primer for the Content Marketing Institute x American Marketing Association certification program. You’ll learn about the 10 Major Pillars of a Content Marketing Strategy and how to deploy them in your organization. Attendees will walk away prepared for their next steps in either developing, optimizing, or rebooting their strategic approach to modern content marketing.
Attendees will receive 1.5 AMA Continuing Education Units (CEUs) and a special discount for the full online training program.
Monday, October 21 | 9:00 AM – 10:30 AM
- Meaningful Connections – With thousands of content marketing professionals attending, I’ll have the chance to network and hear what’s working (and what’s not) for others.
- Inspiring Education – From content creation to demand generation and SEO to social media, the agenda is jam-packed with expert advice and fresh ideas in 150+ sessions.
- Innovative Technology – There will be dozens of martech solution providers that I can meet with to discuss our needs and pain points.
AMA Members
Save $100
We’re excited to partner with Content Marketing Institute to get you great pricing for this event. Use the code “AMA100” for $100 off All-Access, Main Conference or Digital Pass purchase.
This event is hosted by Content Marketing Institute. You will be sent to their site to purchase this event, and their customer service team can answer any additional questions you have about the conference.