Evolving Content Chaos into Consistent Content Execution
Most marketing teams aren’t struggling with content creation, they’re struggling with content direction and scalability. In this two-part bootcamp, participants will learn how to build a clear, repeatable content strategy that aligns with their audience, supports business goals, and scales without burnout.
Led by content strategist Karlyn Ankrom, this workshop breaks down how to identify the right audience, audit what’s already working, and create content that actually connects in today’s AI-saturated landscape.
Attendees will walk away with practical frameworks for creating high-quality content, repurposing it across platforms, and building systems that make consistency realistic. This is not about posting more, it’s about posting with purpose.
Online | July 23 and July 30, 2026 | 10:00 AM-12:00 PM (both days) Central Time
Key Takeaways
- Create a Clear ICP and Audience-Driven Content Strategy
- Design a Repeatable Content Planning Structure and Framework
- Reimagine “Quality Content” in an AI-heavy world
- Amplify Content: Turn One Idea into Multiple Assets
- Build a Sustainable Content Workflow
Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
July 23, 2026 | 10:00AM - 12:00PM Central Time
Welcome + Framing
- The real problem: content volume vs. content effectiveness
- Why most strategies fail (too broad, too reactive, too disconnected)
- Introduce the “Content Engine” mindset
ICP: Who You’re Actually Talking To
- Moving beyond demographics → behavior, pain points, motivations
- Why vague audiences = vague content
- How to “pressure test” your ICP
Content Audit: What’s Already Working
- Identifying signals: engagement vs. conversion vs. visibility
- What to keep, what to fix, what to stop
- Finding “hidden winners” in past content
Content Pillars + Anchor Content
- What pillars actually are (and what they are NOT)
- Aligning pillars with ICP needs + business goals
- Anchor content: the foundation of everything else
Bringing It Together
- Turning ICP + audit + pillars into direction
- What a “clear strategy” actually looks like
July 30, 2026 | 10:00AM - 12:00PM Central Time
Recap + Strategy Check-In
- Key insights from Session 1
- Common gaps or challenges
What Makes Content “Good” Now
- Why AI raised the bar, not lowered it
- The difference between content that’s seen vs. remembered
- The 3 elements of high-performing content:
- Relevance
- Perspective
- Clarity
Repurposing That Works
- One idea → multiple formats
- Avoiding repetition while maintaining consistency
- Platform translation/integration (LinkedIn vs IG vs email, etc.)
Systems + Tools for Scale
- Content workflows (creation → review → publishing → tracking)
- Tools: scheduling, CRM, content tracking
Final Integration: Build Your Content Engine
- Connecting strategy + creation + systems
- What to do next (30-day action plan mindset)
Karlyn Ankrom
CEO/ Oh Snap! SocialKarlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.”
Backed by a journalism degree, Karlyn has always been creative and loved writing. As the world transitioned from Web2 to Web3, she has seen the evolution of social media taking the place of traditional PR, with businesses utilizing it to get information to potential clients and the press without the traditional press release.
Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses that were decidedly social media allergic, not because they didn’t want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to “unsticking their social media” in just one hour per week.
Karlyn has written for the Social Media Examiner, been highlighted in Business Insider, and appeared on ABC 7 news.
Contact Karlyn: hello@ohsnapsocial.com
What’s Included?
2 Days (4 hours) of in-depth training relating to content strategy and scalability.
Will the sessions be recorded?
Yes, we will send information regarding the recording and resources within one business day of the event to all registrants! Access will be available for three months.
Who Should Attend?
- Marketing Managers
- Senior Marketing Specialists
- Content Strategists
- Social Media Managers
- Brand Managers
Secondary Audience:
- Directors of Marketing
- Heads of Content / Communications
- Demand Generation Managers
Experience Level:
- Intermediate (3–10+ years experience)
- Already creating content, but lacking a cohesive strategy or scalable system
Will this bootcamp prepare me for the Content Marketing certification program?
The Building a Scalable Content Strategy Bootcamp is not a direct preparation pathway for the AMA Content Marketing PCM certification. The bootcamp will grow your skills in specific content areas that may make you more confident in enrolling in the separate Certification program.