Level Up Your Digital Marketing Expertise
Digital marketing changes fast. And keeping up with the newest strategies for reaching your customers can be a frustrating challenge for any marketer. The AMA Digital Marketing Bootcamp will help you level up your digital marketing skills to remain relevant and highly marketable.
Over two days, our industry-expert instructors will lead you through a series of interactive workshops focused on digital marketing best practices and step-by-step instructions for building a plan that works. Each workshop seamlessly integrates with the next to show you how all the pieces of the digital marketing pie fit together and drive success.
Plus, the Bootcamp includes working sessions so you can apply what you are learning directly to one of your upcoming campaigns.
Who Should Attend?
Individual contributors to mid-level marketing professionals who are ready to take the next big step in their careers. This Bootcamp dives into digital marketing best practices so that you can take your digital marketing to the next level.
Key Takeaways
- Learn best practices and digital marketing essentials, including digital strategy, search engine optimization (SEO), email marketing and social media marketing
- Understand how to build an actionable digital marketing strategy that aligns with your business goals and priorities
- Develop a content marketing strategy and execution that will drive significant results
- Learn specific and actionable techniques on how to deliver an ROI from your SEO, email and social media marketing efforts
What’s Included?
- Five workshops led by industry-experts
- Interactive Q&A and hands-on exercises
- Resource, tips and best practices
- On-demand access for six months
Pricing
Member Price
$479
Non-Member Price
$599
After completing registration, you will receive a purchase receipt. We will email you the information for accessing this training closer to the event.
Want to attend with a group of 3 or more? Contact customersupport@ama.org at least one business day in advance to get 10% off registration.
AMA Members Get Best Pricing and More
Not only do AMA members get discounts on trainings like this one, but they also receive exclusive content, downloadable tools, unlimited digital access to AMA academic journals and more. It’s all for a low price of $149/year.
AMA Event Policies
Tuesday, November 29, 2022 (All Times Central)
Welcome
Workshop 1: Bolster Your Digital Marketing Career by Developing a Successful Digital Marketing Strategy
- Why digital marketers who can develop a successful digital marketing strategy are ready for that next level in their career
- The 15 steps to developing a successful digital marketing strategy
- How to sell your strategy internally to receive sign-off and execute your digital marketing strategy
Attendee working session: Identify your top target audience for an upcoming campaign and develop specific personas based on individual wants, needs, issues and challenges.
Cord Silverstein
President of Advocacy Social
Break
Workshop 2: “Avoid The Void”: How To Create Compelling Content
If a social media post goes up, does anyone even see it? (Or does it go into the void?) This workshop will cover how to structure content for engagement, what currently drives shareability, and how to stack the deck in your favor, no matter your company size.
- The science behind social engagement and why people share
- Reframing structure around copy and media, with a special focus on comedy writing
- Amplification tactics, including paid media for any budget
- How to measure success and pivot to improve over time
Attendee working session: You will work on copywriting for multiple platforms and an amplification plan for an example campaign. Plus, think through questions to ask to ensure growth.
Ann Marie Taepke
Chief Marketing Officer, Holderness Family Productions
Break
Workshop 3: How to Outrank Your Competitors On Google
Having a first-class online presence is more critical than ever. But, unfortunately, it’s also more competitive than ever. In this session, you’ll learn:
- How to strategically out-seat and out-rank your competitors using up-to-date SEO best practices
- When to worry about your competitors (and when not to)
- The role a competitive SEO analysis plays in your overall strategy, and the characteristics of websites and content that ranks at the top
Attendee working session: Details coming soon!
Jenny Munn
SEO Consultant, The Munn Group
Wednesday, November 30, 2022 (All Times Central)
Welcome Back
Workshop 4: Double Your Open and Click-thru Rates on Your Next Email Marketing Campaign
- Develop a successful email strategy: How to see email campaigns as an ongoing story instead of one-offs
- Three stages of email success: The equation to determine email priorities and consistently improve performance
- High-performance email best practices: What specific techniques will consistently deliver top success metrics
Attendee working session: Develop a top-performing email subject line, pain point and call to action for an upcoming email campaign.
Cord Silverstein
President of Advocacy Social
Break
Workshop 5: What Will Define the Next Generation Digital Marketer and How Do You Become One?
Cord Silverstein
President of Advocacy Social
Jenny Munn
SEO Consultant, The Munn Group
Ann Marie Taepke
Chief Marketing Officer, Holderness Family Productions
Cord Silverstein
President of Advocacy SocialCord Silverstein is an award-winning digital marketer and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the digital marketing strategy and execution for many Fortune 500 brands.
Cord is President of Advocacy Social, a content marketing and social media agency based in Raleigh, NC, specializing in working with brands to better identify, engage and empower their brand advocates online and off.
Jenny Munn
SEO Consultant, The Munn GroupJenny is an independent SEO Consultant and Strategist with more than 13 years of experience helping organizations and marketing teams generate brand awareness, traffic and conversions. Jenny is passionate about her field and frequently speaks on SEO and website marketing. She has taught SEO at WordCamps around the country, PRSA, Business Marketing Association, Digital Atlanta, EdNET, NAIS, and various digital marketing and industry organizations.
Ann Marie Taepke
Chief Marketing Officer, Holderness Family ProductionsAnn Marie Taepke is an award-winning social media marketer and producer. Her 15 years of experience in campaign strategy, video production, and comedy writing has allowed her to work with some of
the biggest brands in the country. She has been awarded for her work with Jeep, Fox Entertainment, Make-A-Wish, Chrysler, Radisson and Velcro Companies.
Ann Marie has also authored and taught a 96-hour course in social media strategy for continued education at the college level. She is the Chief Marketing Officer for Holderness Family Productions,
leading brand development, content creation and growth across multiple mediums. And occasionally, she appears in front of the camera as a recurring character (Midwest Neighbor) on The Holderness Family channels.
I’m not able to attend the full time. Can I still participate?
Yes! Your registration includes access to on-demand session recordings for six months.