2016 Marketing and Public Policy Conference

California Polytechnic State University
San Luis Obispo, CA 93407
6/23/2016 5:00 PM - 6/25/2016 5:00 PM
Register before 5/17/2016 12:00 AM for early registration fee

The AMA's annual Marketing and Public Policy Conference offers a broad range of sessions highlighting the intersection between marketing and public policy. Participants include marketers, academics and public policy makers from around the world and they represent a wide range of universities, agencies and organizations. Tweet with us #AMAPublicPolicy


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Theme: Fostering Change for Communities and Society

2016 Program Details are Now Available. View the schedule here.

The Marketing & Public Policy Conference (MPPC) is the premier national and international event for marketing academics, public policy makers, and marketing practitioners interested in social and public policy. This year’s conference theme, Fostering Change for Communities and Society, highlights the ability of policy efforts to impart change at both the community and societal level in ways that impact the lives of consumers and the quality of our society. As such, our theme recognizes the many issues that call for greater research, debate, and action—from the local to the global level and all points in between. We welcome the submission of work addressing significant issues at the intersection of marketing and public policy. Research helping to understand or ignite change—such as through policy making, business practices, or collaborating with grass-roots community efforts—is especially encouraged.


Registration

To register for the conference click on the registration tab.

Doctoral students may register online by clicking on the following link:

Doctoral Student Registration Site.


​2016 Co-Chairs

Brennan Davis 
Associate Professor of Marketing 
California Polytechnic State University

Beth Vallen 
Assistant Professor of Marketing 
Villanova University

Travel Tips from Brennan Davis 2016 Conference Co-Chair
The conference will be held in San Luis Obispo, CA at Cal Poly. Here are a few tips as you plan for travel:

1. The conference residence hall option is called Poly Canyon Village. Pros: Proximal (walking distance) to the conference site, and they are beautiful on-campus residence halls with a pool and hiking trails. Cons: The apartment style rooms share 2 bathrooms between 4 rooms, so while you will get your own room, you will share a bathroom.

2. The official conference hotel option with conference rates is the Apple Farm (Holiday Inn Express across the street is also an option with conference rates if Apple Farm fills up). Pros: We will run a shuttle between Apple Farm and the conference site (they are 1.5 mile apart and it is possible to walk), and you will have more privacy than the on-campus residence halls. Cons: You won’t have the convenience of quickly going back to your room during the main conference hours, and these hotels are more expensive than the on-campus residential halls.

3. Here are some unofficial hotel recommendations for an upgraded experience: Dolphin Bay Resort & Spa and The Cliffs are higher end hotels on the beach in Pismo, about 20 minutes’ drive to the conference site (no shuttle provided). These are the only hotel options with ocean views. Madonna Inn is also worth mentioning, since it is a local icon; it is about 10 minutes’ drive to the conference site (no shuttle provided). You would need to rent a car for any of these unofficial hotel options (campus parking passes available).

4. Getting here: Consider extending your trip before or after the conference by a day or two or more to drive the beautiful California coast (it’ll take a day). I recommend flying into San Jose Airport (SJC) or San Francisco Airport (SFO), driving to Monterrey, and taking Highway 1 through Big Sur to San Luis Obispo; be sure to stop and see the elephant seals off Highway 1 near Cambria (google it). It is also possible to fly into Los Angeles Airport (LAX) and drive up highway 101 through Santa Barbara to San Luis Obispo, quicker but less scenic. We do have a local airport in San Luis Obispo (SBP), too, if you want to avoid road trips.

5. The weather on the central California coast in June should be beautiful during the day. The mornings and evenings can be chilly with fog, especially closer to the coast. Also note that our coastal cities do not generally build air conditioning into the buildings, and many restaurants and event settings are outdoors. The conference itself may have a meal outdoors, or even run the poster session on the lawn.

6. Attire: Bring swimwear if you plan to take some R&R near the pool or beach (however, note that we are on the CENTRAL coast, and the water can feel cold). For the conference, the conference chairs will wear business casual. All restaurants in California, even those more upscale, tend to be more casual.

7. Pre or Post Conference Extras: There are many things to enjoy in the area. Hiking, biking, wine tasting, whale watching, going downtown, going to the beach (Avila Beach is my favorite), and surfing are a few local favorites. Hearst castle is about an hour away. The nearest beaches are Avila Beach (~10 miles from the conference site), Pismo Beach (~14 miles from the conference site) and, in the other direction, Morrow Bay (~12 miles away). The beautiful state park Montana de Oro is also worth seeing (~12 miles away).

Attend the 2016 Marketing & Public Policy Conference in picturesque San Luis Obispo, known as the happiest city in America. 


In addition to being happy, San Luis Obispo has also been a living laboratory for many public policy initiatives. "San Luis Obispo offers a clear example of how an American community can proactively change itself to create an environment where people live longer, happier lives...">>


Application for the 2016 Marketing & Public Policy Workshop
and Doctoral Seminar
 
June 20-23, 2016
Cal Poly - San Luis Obispo
 
Thank you for your interest in the 2016 Marketing & Public Policy Research Workshop and Doctoral Seminar. The intensive four-day workshop is held from June 20 to 23, 2016 just prior to the 2016 Marketing & Public Policy Conference (the main conference is June 23 to 25, 2016) - on the Cal Poly campus in San Luis Obispo, CA. 
 
The program is intended to increase the number of scholars and the quality of research within the marketing and public policy domain by providing doctoral-level education, discussion, and mentorship with accomplished researchers in the field.  Participants will have the opportunity to hear talks, engage in discussions, receive feedback on research, interact and socialize, and identify new research ideas and directions with faculty and student participants.
 
Apart from a $100 registration fee and transportation to/from participants’ home locations, costs are subsidized through the generous support of sponsors including Cal Poly, the Villanova School of Business, Oklahoma State University, the AMA Marketing and Society and Consumer Behavior special interest groups, the Marketing Science Institute, and the Society for Consumer Psychology.
 
To apply, interested participants must:
 
•    Complete and submit (1) the application form, (2) a letter of recommendation from your advisor (PhD student applicants) or department chair (faculty applicants), and (3) a current CV by 8 pm ET on March 1st.  Applications should be submitted by e-mail to beth.vallen@villanova.edu
 
•    Be able to attend the entire program, beginning at 6 pm on June 20th and ending at 11 am on June 23rd.
 
•    Have a research idea related to public policy for which you seek feedback and refinement.
 
Acceptance notifications will be sent in mid-March. Please email beth.vallen@villanova.edu with any questions and we look forward to receiving your application!


 

Conference Photo Policy

Registrants of AMA Events agree to allow AMA and its official photographer to photograph them in the context of the conference. Footage captured by the official AMA photographer may be used in future print and electronic promotional and archival materials. For questions or concerns, please call 800.262.1150 or email info@ama.org.​​​


​Cancellation Policy

All cancellations and requests for refunds must be submitted to the AMA via email at info@ama.org. Cancellations received by 25 May 2016 receive a refund minus a $75 early cancellation fee. Cancellations received after that date will receive a refund minus a $150 late cancellation fee. 

Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org​ at least two weeks prior to the event start date.


No refunds will be given as of 9 June 2016. ​


A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.​

2016 Program Details are Now Available. View the schedule here.


Conference Schedule at a Glance

Thursday (23 June 2015)

02:00 PM - 06:30 PM -- Registration Open 
05:00 PM - 06:30 PM -- Opening Reception
06:30 PM - 09:00 PM -- San Luis Obispo Farmer's Market (well, it's really a street fair; transportation every 30 minutes)

​Friday (24 June 2015)

07:30 AM - 05:30 PM -- Registration Open 
08:00 AM - 08:30 AM -- Refreshments
08:30 AM - 10:00 AM -- Academic Sessions 
10:00 AM - 10:30 AM -- Refreshments
10:30 AM - 12:00 PM -- Academic Sessions 
12:00 PM - 01:30 PM -- Keynote and Awards Luncheon 
01:45 PM - 03:15 PM -- Academic Sessions 
03:15 PM - 03:45 PM -- Refreshments 
03:45 PM - 05:15 PM -- Academic Sessions 
05:30 PM - 07:00 PM -- Poster Session and Reception

​Saturday (25 June 2015)

07:30 AM - 04:00 PM -- Registration Open 
08:00 AM - 08:30 AM -- Refreshments 
08:30 AM - 10:00 AM -- Academic Sessions 
10:00 AM - 10:30 AM -- Refreshments 
10:30 AM - 12:00 PM -- Academic Sessions 
12:00 PM - 01:00 PM -- Lunch
01:00 PM - 02:30 PM -- Academic Sessions 
02:30 PM - 03:00 PM -- Refreshments
03:00 PM - 04:30 PM -- Academic Sessions


 

2016 Marketing & Public Policy Workshop and Doctoral Seminar

June 20 - 23, 2016 
Cal Poly - San Luis Obispo
Chairs: Brennan Davis (Cal Poly) and Beth Vallen (Villanova University)

The intensive four-day workshop is held just prior to the 2016 Marketing & Public Policy Conference. The workshop is intended to increase the number of scholars and the quality of research within the marketing and public policy domain by providing doctoral-level education and mentorship with accomplished junior and senior researchers in the field.  Participants will have the opportunity to hear talks, receive feedback on research, interact and socialize, and identify new research ideas and directions along with these researchers and mentors. Apart from a nominal registration fee, costs to doctoral students (transportation to/from home location excluded) are subsidized through the generous support of sponsors.


Friday June 24th, Keynote and Awards Luncheon Speaker
Peter Feldman
Amgen
 
Peter Feldman is a Senior Biopharma Executive at Amgen for the Global Product Team.  He is a well-rounded business leader with management expertise spanning a wide range of operational functions including Marketing. In his role in Sales and Marketing, he integrated pricing strategy and contract operations including government price reporting and customer service during a time of significant growth, competitive product launches and regulatory change. Peter has led brand marketing teams in oncology and inflammation responsible for pipeline development products and major in-line brands including IMLYGIC™ (the first Oncolytic Immunotherapy approved in the U.S. and EU), Vectibix®, Xgeva® and Enbrel® with worldwide revenues ranging from $300 million to $4 billion.
 
Peter graduated from Cal Poly San Luis Obispo with a BA in Business Administration and earned his MBA from the University of Michigan.

Session details forthcoming.
This event has passed and is unavailable for registration.
​​Conference Location 

California Polytechnic State University San Luis Obispo
Building 65, Chumash Auditorium

(Walking distance to Conference)

Housing Accommodation Rates: 
1 Bedroom in a shared 4 Bedroom Apartment with others of the same gender 
$78.75 per person /per bedroom/ per night (plus 3% payment processing fee) 

Spacious, four bedroom suites with one twin bed per bedroom, two full bathrooms, and a relaxing living room. Towels and bed linens are provided with beds made upon arrival. The apartments are equipped with kitchens. However, no dishes, pots or pans are provided. 

Included in your stay: 
• Complimentary Parking 
• A complimentary breakfast with a bagel or pastry and coffee or hot tea is with each night stay. 
• Swimming Pool is available from 8:00am-10:00pm 
• Community Center with Spin Bikes and recreation equipment

Reserve Poly Canyon Summer Village Housing Accommodations now.

Check in: 1:00pm
Check out: 10:00am
Check in and check out is located at the Conference and Event Planning front desk in Poly Canyon Village. 

Conference and Event Planning Refund Policy
Conference and Event Planning must receive cancellation requests in writing 15 days prior to the day of arrival in order to issue a refund minus the $50.00 non-refundable deposit and 3% payment handling fee.  
No refunds will be made for early departures, parking permits or citations, non-refundable deposits, or unused housing.

Holiday Inn Express San Luis Obispo 
(Approximately 1 mile from Cal Poly Campus and Conference. Transportation to and from Cal Poly Campus will be provided. Transportation will also be available from the Apple Farm property directly across the street. Details to follow.)
1800 Monterey Street 
San Luis Obispo, CA 93401
Telephone: +1.805.544.8600

Rates:
$179.00 (Thursday - Friday)
$219.00 (Saturday - Sunday)

Rates include complimentary continental American breakfast, parking, wireless internet access, local calls, USA Today, bottled water, fresh baked cookies in the afternoon and access to business center.

Rates are subject to applicable state and local taxes, currently 13%, subject to change without notice.

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Please call +1.805.544.8600 and reference American Marketing Association to make reservations. 

The reservation cut-off date is May 23, 2016.
The AMA has negotiated special group rates for the Marketing and Public Policy Conference. You must make your hotel reservations by May 23, 2016 and properly identify yourself to qualify for the special group rate (based on availability). After May 23, 2016, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A credit card deposit in the amount of (1) one night’s room and tax for each confirmed room will be charged at time of booking. Cancellations made on or after June 22, 2016 will forfeit the initial deposit. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for (1) one night’s room and tax.

Check in time is 3:00 pm, and check out is at 11:00 am. Anyone arriving earlier than 3:00 pm will be checked in as soon as a room(s) becomes available.


Apple Farm 
(Approximately 1.2 miles from Cal Poly Campus and Conference. Transportation to and from Cal Poly Campus will be provided. Details to follow.)
2015 Monterey Street
San Luis Obispo, CA 93401
Telephone: +1.800.255.2040 or +1.805.544.2040
Please note that the room block for this property may be full.

Rates:
King Rooms - Main Inn $159.00 (Monday - Thursday), $229.00 (Friday - Sunday)
Queen Rooms - Main Inn $169.00 (Monday - Thursday), $239.00 (Friday - Sunday)
King Rooms - Trellis Court $129.00 (Monday - Thursday), $149.00 (Friday - Sunday)
Queen (Single) - Trellis Court $119.00 (Monday - Thursday), $139.00 (Friday - Saturday)
Queen (Single) with Hot Tub - Trellis Court $139.00 (Monday - Thursday), $169.00 (Friday - Saturday)

Facility Fee: $8.00 per night per room
Facility fee includes (2) two bottles of water, daily newspaper delivered to your room, unlimited wireless internet access, daily beverage service in the lobby from 6:00 am - 10:00 pm, evening cookies in the lobby at 7:00 pm, Apple Farm label wines served at the Guest Wine Tasting Reception and parking.

Rates are subject to applicable state and local taxes, currently 13%, subject to change without notice.

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

To make reservations, please call the Group Sales Department at +1.800.255.2040 and reference American Marketing Association or group #791721. Reservations can be made Monday through Friday from 8:00 am-5:00 pm hotel time. All stays that include a Saturday night will be subject to a two night minimum.

The reservation cut-off date is May 23, 2016.
The AMA has negotiated special group rates for the Marketing and Public Policy Conference. You must make your hotel reservations by May 23, 2016 and properly identify yourself to qualify for the special group rate (based on availability). After May 23, 2016, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A credit card is required at time of booking. All guaranteed reservations held with a credit card will be authorized for room and tax for the entire stay after 6:00 pm the day of arrival. Cancellations must be made at least (7) days prior to arrival to avoid a fee of no less than one night’s room and tax.

Check in time is 4:00 pm, and check out is at 12:00 pm. Anyone arriving earlier than 4:00 pm will be checked in as soon as a room(s) becomes available. 

Apple Farm Complimentary Shuttle Service - available to and from both the San Luis Obispo Amtrak Station and the San Luis Obispo Airport. Simply call Apple Farm when you arrive at +1.805.544.2040 for pick up.


Additional Accomodations
The Cliffs Resort
(Approximately 11 miles from Cal Poly Campus and Conference. Transportation to and from Cal Poly Campus will not be provided.)
2757 Shell Beach Road
Pismo Beach, CA 93449
Telephone: +1.805.773.5000
Please note: AMA does not have a room block at this hotel.

Madonna Inn
(Approximately 4 miles from Cal Poly Campus and Conference. Transportation to and from Cal Poly Campus will not be provided.)
100 Madonna Road
San Luis Obispo, CA 93405
Telephone: +1.805.543.3000
Please note: AMA does not have a room block at this hotel.

Area Attractions and Events
Please visit San Luis Obispo Visitor Center for additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.

ADA 
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 

AMA Travel Program
Delta
American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for the Marketing and Public Policy Conference in San Luis Obispo, CA (Los Angeles: LAX, BUR, ONT, SNA). The Delta Meeting Network discount is based on the booking class of your ticket.

Reservations and ticketing are available by visiting Delta 
or by calling Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMMY9 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

T
ower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.
​​Alamo Rent-A-Car

Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. Reserve a car now or call Alamo Rent A Car at +1.800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up. 
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve a car now.
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental. And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. Enroll now
Reserve a car or call National Car Rental at +1.800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation. Go National. Go Like a Pro.

​​Directions and Transportation

By Car
San Luis Obispo is 198 miles north of Los Angeles and 226 miles south of San Francisco on U.S. Highway 101. The most direct route from either city is U.S. 101; it’s a drive of about four hours either way. From San Francisco you can also drive to SLO on scenic Highway 1, although the road is slow and winding and subject to closure in bad weather- it takes about six hours. From the east (including Fresno and Bakersfield), take Highway 46 west to Paso Robles, then head south on U.S. 101.

Local taxi serice and Uber is available for transportation to and from local hotels.

By Train
Amtrak​ serves San Luis Obispo several times a day via the Coast Starlight from Seattle and the Pacific Surfliner from San Diego. The Amtrak depot is located at 1011 Railroad Ave.  

By Air
San Luis Obispo County Regional Airport (SBP), is served by United Express and US Airways.  Passengers can fly non-stop to and from Los Angeles, San Francisco and Phoenix. The airport is five miles south of downtown on Highway 227.

Cal Poly Campus Parking
Parking permits will be provided closer to the time of the event. More information to follow.

PARTNER UP WITH THE AMA!​

Whether you’re looking for Thought Leadership positioning or you’re looking to expand your brand visibility, AMA Partners can choose from a wide variety of sponsorship levels & opportunities that include, but not limited to:
* Thought Leader Presenting Sessions     * Welcome or Network Receptions     
* Hotel Room Keycards                             * Breakfast, Refreshment Breaks or Luncheon
* Display Advertising in Event Program or Mobile App, and much more!!










AMA also offers customized partnership programs - for more information contact Lore Gil at lgil@ama.org or 312.542.9033
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