The AMA's annual Marketing and Public Policy Conference offers a broad range of sessions highlighting the intersection between marketing and public policy. Participants include marketers, academics and public policy makers from around the world and they represent a wide range of universities, agencies and organizations. Tweet with us #AMAPublicPolicy
Theme: Fostering Change for Communities and Society
The Marketing & Public Policy Conference (MPPC) is the premier national and international event for marketing academics, public policy makers, and marketing practitioners interested in social and public policy. This year’s conference theme, Fostering Change for Communities and Society, highlights the ability of policy efforts to impart change at both the community and societal level in ways that impact the lives of consumers and the quality of our society. As such, our theme recognizes the many issues that call for greater research, debate, and action—from the local to the global level and all points in between. We welcome the submission of work addressing significant issues at the intersection of marketing and public policy. Research helping to understand or ignite change—such as through policy making, business practices, or collaborating with grass-roots community efforts—is especially encouraged.
To register for the conference click on the registration tab.
Doctoral students may register online by clicking on the following link:
Doctoral Student Registration Site.
Associate Professor of Marketing
California Polytechnic State University
Assistant Professor of Marketing
Travel Tips from Brennan Davis 2016 Conference Co-Chair
The conference will be held in San Luis Obispo, CA at Cal Poly. Here are a few tips as you plan for travel:
1. The conference residence hall option is called Poly Canyon Village. Pros: Proximal (walking distance) to the conference site, and they are beautiful on-campus residence halls with a pool and hiking trails. Cons: The apartment style rooms share 2 bathrooms between 4 rooms, so while you will get your own room, you will share a bathroom.
2. The official conference hotel option with conference rates is the Apple Farm (Holiday Inn Express across the street is also an option with conference rates if Apple Farm fills up). Pros: We will run a shuttle between Apple Farm and the conference site (they are 1.5 mile apart and it is possible to walk), and you will have more privacy than the on-campus residence halls. Cons: You won’t have the convenience of quickly going back to your room during the main conference hours, and these hotels are more expensive than the on-campus residential halls.
3. Here are some unofficial hotel recommendations for an upgraded experience: Dolphin Bay Resort & Spa and The Cliffs are higher end hotels on the beach in Pismo, about 20 minutes’ drive to the conference site (no shuttle provided). These are the only hotel options with ocean views. Madonna Inn is also worth mentioning, since it is a local icon; it is about 10 minutes’ drive to the conference site (no shuttle provided). You would need to rent a car for any of these unofficial hotel options (campus parking passes available).
4. Getting here: Consider extending your trip before or after the conference by a day or two or more to drive the beautiful California coast (it’ll take a day). I recommend flying into San Jose Airport (SJC) or San Francisco Airport (SFO), driving to Monterrey, and taking Highway 1 through Big Sur to San Luis Obispo; be sure to stop and see the elephant seals off Highway 1 near Cambria (google it). It is also possible to fly into Los Angeles Airport (LAX) and drive up highway 101 through Santa Barbara to San Luis Obispo, quicker but less scenic. We do have a local airport in San Luis Obispo (SBP), too, if you want to avoid road trips.
5. The weather on the central California coast in June should be beautiful during the day. The mornings and evenings can be chilly with fog, especially closer to the coast. Also note that our coastal cities do not generally build air conditioning into the buildings, and many restaurants and event settings are outdoors. The conference itself may have a meal outdoors, or even run the poster session on the lawn.
6. Attire: Bring swimwear if you plan to take some R&R near the pool or beach (however, note that we are on the CENTRAL coast, and the water can feel cold). For the conference, the conference chairs will wear business casual. All restaurants in California, even those more upscale, tend to be more casual.
7. Pre or Post Conference Extras: There are many things to enjoy in the area. Hiking, biking, wine tasting, whale watching, going downtown, going to the beach (Avila Beach is my favorite), and surfing are a few local favorites. Hearst castle is about an hour away. The nearest beaches are Avila Beach (~10 miles from the conference site), Pismo Beach (~14 miles from the conference site) and, in the other direction, Morrow Bay (~12 miles away). The beautiful state park Montana de Oro is also worth seeing (~12 miles away).
Attend the 2016 Marketing & Public Policy Conference in picturesque San Luis Obispo, known as the happiest city in America.
In addition to being happy, San Luis Obispo has also been a living laboratory for many public policy initiatives. "San Luis Obispo offers a clear example of how an American community can proactively change itself to create an environment where people live longer, happier lives...">>
Application for the 2016 Marketing & Public Policy Workshop
and Doctoral Seminar
June 20-23, 2016
Cal Poly - San Luis Obispo
Thank you for your interest in the 2016 Marketing & Public Policy Research Workshop and Doctoral Seminar. The intensive four-day workshop is held from June 20 to 23, 2016 just prior to the 2016 Marketing & Public Policy Conference (the main conference is June 23 to 25, 2016) - on the Cal Poly campus in San Luis Obispo, CA.
The program is intended to increase the number of scholars and the quality of research within the marketing and public policy domain by providing doctoral-level education, discussion, and mentorship with accomplished researchers in the field. Participants will have the opportunity to hear talks, engage in discussions, receive feedback on research, interact and socialize, and identify new research ideas and directions with faculty and student participants.
Apart from a $100 registration fee and transportation to/from participants’ home locations, costs are subsidized through the generous support of sponsors including Cal Poly, the Villanova School of Business, Oklahoma State University, the AMA Marketing and Society and Consumer Behavior special interest groups, the Marketing Science Institute, and the Society for Consumer Psychology.
To apply, interested participants must:
• Complete and submit (1) the application form
, (2) a letter of recommendation from your advisor (PhD student applicants) or department chair (faculty applicants), and (3) a current CV by 8 pm ET on March 1st. Applications should be submitted by e-mail to firstname.lastname@example.org
• Be able to attend the entire program, beginning at 6 pm on June 20th and ending at 11 am on June 23rd.
• Have a research idea related to public policy for which you seek feedback and refinement.
Acceptance notifications will be sent in mid-March. Please email email@example.com with any questions and we look forward to receiving your application!
Registrants of AMA Events agree to allow AMA and its official photographer to photograph them in the context of the conference. Footage captured by the official AMA photographer may be used in future print and electronic promotional and archival materials. For questions or concerns, please call 800.262.1150 or email firstname.lastname@example.org.
All cancellations and requests for refunds must be submitted to the AMA via email at email@example.com. Cancellations received by 25 May 2016 receive a refund minus a $75 early cancellation fee. Cancellations received after that date will receive a refund minus a $150 late cancellation fee.
Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to firstname.lastname@example.org at least two weeks prior to the event start date.
No refunds will be given as of 9 June 2016.
A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.