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Consumer Behavior Attitudes Towards Reusable and Disposable Items: Small Changes Inspire Big Ideas

Presented by: Sarah Fischbach and Grace Dryer, Pepperdine University

Our research focuses on behavior changes towards reducing single-use plastic waste focusing on the consumer perception of ‘disgust.’ For further information, please contact Sarah Fischbach, Assistant Professor Integrated Marketing Communication, Pepperdine University, sarah.fischbach@pepperdine.edu.

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