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An Analysis of Paralympic Advertising 2000-2020
Presented by: Prof. David Waller, University of Technology Sydney
You might expand your research to look at how sports brands show inclusiveness in this area. I’ve seen a growing number of trade press articles this spring that underscore the importance of this topic. We talk about it in my Advertising & Society class.
Hi Mariea, Thank you for your comment. There have been some good ads from Nike and Target, as well as Toyota. It will be interesting to see what happens during the Tokyo Paralympics in a few months. Also, if more companies will include people with disabilities in their advertising in the future.
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