An Analysis of Paralympic Advertising 2000-2020

Presented by: Prof. David Waller, University of Technology Sydney

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June 2, 2021 at 1:51 pm #80959

Hannah Finkelstein

Please provide feedback on An Analysis of Paralympic Advertising 2000-2020

June 25, 2021 at 7:17 pm #82493

Mariea Hoy

You might expand your research to look at how sports brands show inclusiveness in this area. I’ve seen a growing number of trade press articles this spring that underscore the importance of this topic. We talk about it in my Advertising & Society class.

June 26, 2021 at 12:18 am #82501

David Waller

Hi Mariea, Thank you for your comment. There have been some good ads from Nike and Target, as well as Toyota. It will be interesting to see what happens during the Tokyo Paralympics in a few months. Also, if more companies will include people with disabilities in their advertising in the future.
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