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An Analysis of Paralympic Advertising 2000-2020

Presented by: Prof. David Waller, University of Technology Sydney

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  • #80959
    Hannah Finkelstein

    Please provide feedback on An Analysis of Paralympic Advertising 2000-2020

    #82493
    Mariea Hoy

    You might expand your research to look at how sports brands show inclusiveness in this area. I’ve seen a growing number of trade press articles this spring that underscore the importance of this topic. We talk about it in my Advertising & Society class.

    #82501
    David Waller

    Hi Mariea, Thank you for your comment. There have been some good ads from Nike and Target, as well as Toyota. It will be interesting to see what happens during the Tokyo Paralympics in a few months. Also, if more companies will include people with disabilities in their advertising in the future.

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