Putting Customers Ahead of the Products

The pitch is essential. Yet so many organizations have sellers going rogue and Frankensteining together decks that barely tell a cohesive story or leave time for client discovery. Marketers are tasked with creating beautifully branded decks and trying to be the voice in their sales team heads in delivering the perfect pitch. This can feel like a herculean, unrealistic effort.

In this on-demand virtual training, we’ll walk you through the process of how to approach and build a customer-centric pitch deck that is consistently used by your sales team.

Key Takeaways

• Learn how to focus on your customer instead of your company in building your pitch deck
• Understand the power of iteration — there is no perfect deck
• Discover why a pitch deck is a conversation starter, not the deal closer

Who Should Attend?

Anyone responsible for enabling sales teams to sell. It’s perfect for product marketing professionals but will also benefit marketers tasked with growth and those who work in B2B.

Instructor

Kimberlee West, Product Marketing Manager, Xactly
Kim has over 10 years of experience in B2B and B2C marketing partnering with sales, marketing, customer success and product teams to build insight-based growth and development plans. As a Product Marketing Manager, she is responsible for building the brand voice and enabling sales for her company’s newly acquired products. She is currently heading up the development of initiatives to transition the company from being product-centric to customer-centric.