The Branding Pop-Up Special Interest Group (SIG) of the American Marketing Association (AMA) aims to unite academics with a common scholarly interest in the study of all things branding. Academic research on brands and branding has always been a very mainstream pillar of marketing. Importantly, branding academics can be found across the spectrum of consumer behavior scholars, marketing strategy scholars, and quantitative marketing modeling scholars, as well as across international borders. Therefore, this SIG aims to encompass and engage a fairly wide variety of academics.
This is the first SIG to explicitly focus on brands and branding by providing a community to academic members with common scholarly interests in the domain of branding.
To keep up with the latest updates from the Branding Pop-Up Special Interest Group (SIG), follow us on LinkedIn, Facebook, and/or Twitter/X. If you want to get involved, you can reach us at email@example.com.
Kelley School of Business, Indiana University
Vice Chair of Conference Programming
Gies College of Business, University of Illinois Urbana-Champaign
Vice Chair of Recognition and Awards
Nanyang Business School, Nanyang Technological University
Vice Chair of Communications and Membership
Nistler College of Business and Public Administration, University of North Dakota
Vice Chair of Finance and Treasury
J. Mack Robinson College of Business, Georgia State University
Vice Chair of Outreach
Joseph M. Katz Graduate School of Business, University of Pittsburgh
Doctoral Student Liaison
Fuqua School of Business, Duke University