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Pop-Up SIG: Branding SIG

The Branding Pop-Up Special Interest Group (SIG) of the American Marketing Association (AMA) aims to unite academics with a common scholarly interest in the study of all things branding. Academic research on brands and branding has always been a very mainstream pillar of marketing. Importantly, branding academics can be found across the spectrum of consumer behavior scholars, marketing strategy scholars, and quantitative marketing modeling scholars, as well as across international borders. Therefore, this SIG aims to encompass and engage a fairly wide variety of academics.

This is the first SIG to explicitly focus on brands and branding by providing a community to academic members with common scholarly interests in the domain of branding.

To keep up with the latest updates from the Branding Pop-Up Special Interest Group (SIG), follow us on LinkedIn, Facebook, and/or Twitter/X. If you want to get involved, you can reach us at

Mansur Khamitov
Kelley School of Business, Indiana University

Vice Chair of Conference Programming
Maria Rodas
Gies College of Business, University of Illinois Urbana-Champaign

Vice Chair of Recognition and Awards
Sharon Ng
Nanyang Business School, Nanyang Technological University

Vice Chair of Communications and Membership
Jennifer Stoner
Nistler College of Business and Public Administration, University of North Dakota

Vice Chair of Finance and Treasury
Sonia Monga
J. Mack Robinson College of Business, Georgia State University

Vice Chair of Outreach
Vanitha Swaminathan
Joseph M. Katz Graduate School of Business, University of Pittsburgh

Doctoral Student Liaison
Megan Trillo
Fuqua School of Business, Duke University