As the American Marketing Association strives to adapt to the new opportunities presented by reconstituting its staff with an increased focus on technological capabilities, we remain steadfast in our efforts to inform our members better. Marketing News Quarterly has been one of our most vital resources, providing readers high-quality content in a visually appealing package.
Today, in our all-remote world, people are more than ever turning to a growing multiplicity of digital resources. So, in our devotion to serving the individual marketer best at the moment, using the technology at our disposal, Marketing News Quarterly will transform into an online-only publication starting next year.
The publication will still be produced four times a year, albeit on a smaller scale, with original content and research, and insights from our great journals. We are excited about this new transition, and we are hopeful our members will appreciate this new phase of Marketing News.