To ensure a successful discounted membership program for your chapter, we require some background information and details from your end.
The AMA Support Center has shifted focus away from traditional membership drives and promotions due to data indicating their limited effectiveness. Less than 50% of new members who joined during past promotions used discount codes, and engagement metrics fell below industry benchmarks. Moreover, members acquired through price-focused campaigns showed lower renewal rates. These insights have guided us towards prioritizing engagement initiatives as we evolve, supported by recent platform upgrades to Salesforce and WordPress.
Currently, a few chapters utilize membership discount codes tied to strategic initiatives like mentorship programs. We encourage similar strategic approaches from chapters seeking membership discounts. For instance, if your chapter plans to offer discounts during a major event or targets specific attendees, we’d like to understand the engagement strategy. Our goal is to attract committed individuals who will actively contribute to our community.
In essence, we require a well-defined membership initiative or plan to consider a membership discount at the chapter level. This ensures that discounts are strategically used to recruit engaged members who share our commitment to enriching our community.
For more information or assistance contact membersupport@ama.org.