William L. Wilkie Marketing for a Better World Award

What is the William L. Wilkie "Marketing for a Better World" Award?

The Wilkie L. Wilkie "Marketing for a Better World" will honor marketing thinkers who have significantly contributed to our understanding and appreciation for marketing’s potential to improve our world, and from whose work notable advances have ensued--in the mold of Bill Wilkie of the University of Notre Dame. 

Nomination Deadline: October 21, 2018



Nominees must be marketing professors, and self-nominations will not be reviewed.

Application Process

All nominations must be made online by clicking the nomination form at the top of this page and all materials must be submitted at one time. The following information is needed:

  • Nominee and nominator contact information.
  • Summary of the nominee's accompliments, especially with respect to how their work has advanced marketing's contributions to a better world (e.g., through fairness or efficiency, or new opportunities).  These accomplishments may be seen through publications, academic infrastructure, and/or applications.
  • Vitae of nominee.
  • Letter of recommendation from the nominator.

Note: Up to 2 additional letters of support from other knowledgeable colleagues are welcome, and will likely carry weight in the deliberation process.

Nominations received in a particular year will be retained as active for a three-year period.

History of the William L. Wilkie Award​​​​​​

Marketing is a wonderfully complex and important field of study. The aggregate marketing system is a huge and sprawling human institution, embedded in the daily life of its society. It brings a dynamism to its society as it strives to grow and create. Marketing monitors the wants and needs of its citizens, and works to deliver satisfactions of these. It builds tangible and intangible infrastructures to assist in its work, and brings employment and wages to its millions of members. While Marketing can sometimes overstep bounds in its pursuits, it also can bring wonder to – and real improvements in – peoples’ daily lives. One important goal for the aggregate marketing system, therefore, is that it be both fair and efficient in its operations.

The contributions of the nominees can reflect conceptual developments, substantive applications, or empirical studies. While the award is not restricted to an area of work, among the sectors in which such efforts might be expected to appear are (no ordering implied):

  • Marketing theory
  • Marketing and public policy
  • Marketing and economic development
  • Competition
  • Pricing
  • Advertising
  • Social marketing
  • Macromarketing
  • Innovation in marketing
  • Marketing ethics and social responsibility
  • Services marketing
  • Marketing and the consumer interest
  • Transformative consumer research

Recognition and Benefits

The recipient of the 2019 award will be honored at the AMA Winter Academic Conference (February 22-24, Austin, TX).  The recipient will receive complimentary registration, travel stipend, and a Tiffany crystal award.

Interested in Donating? Click below:



Please contact Christine Germino at cgermino@ama.org.

Please click here to learn about previous award recipients.

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.