Consumer Behavior & Psychology studies how individuals, groups, and organizations choose, use, and dispose of goods and services, and how these processes are shaped by psychological, social, cultural, and contextual factors. It integrates insights from psychology, sociology, behavioral economics, and neuroscience to explain and predict decision-making, loyalty, and engagement, guiding effective marketing strategies and innovations. The track includes consumer well-being, CCT, and TCR.

Society and Marketing examines how marketing systems, strategies, and consumer behavior affect well-being, equity, sustainability, and social challenges beyond profit. Public Policy and Marketing studies how laws and regulations shape marketing practices and consumer welfare while using marketing insights to inform effective policy. Social Responsibility and Sustainability research explore how firms integrate ethical, social, and environmental considerations to create value, drive trust, and address global challenges such as climate change and inequality. Ethics and Marketing investigates moral principles guiding decisions across product, pricing, promotion, and data use, emphasizing responsible and transparent marketing practices.

Global and Cross-Cultural Marketing study how firms compete across borders and how cultural, institutional, technological, and economic differences shape strategy, branding, pricing, and channels. They examine cultural values, identity, and distance to guide market entry, adaptation, and consumer engagement in diverse and globalized markets.

Marketing Communications studies how firms design, integrate, and manage brand messages across paid, owned, and earned media to inform, persuade, and engage customers. It examines advertising, promotions, PR, digital and social media, and influencer marketing to build awareness, loyalty, and equity while optimizing effectiveness and ethical impact.

Digital and Social Media Marketing study how firms use digital technologies, platforms, and data to create and deliver value, optimize customer journeys, and drive performance. They explore online channels, personalization, analytics, content strategy, influencer partnerships, algorithms, and ethics to shape awareness, engagement, and consumer behavior.

Branding studies how brands are created, managed, and leveraged to build awareness, loyalty, and value for consumers, firms, and society. It examines brand identity, positioning, equity, relationships, and evolution, integrating psychology, culture, strategy, and analytics to guide long-term brand value creation and protection.

Marketing Research and Analytics study how data are collected, analyzed, and interpreted to understand markets, consumers, and firms and to guide strategic decisions. They combine theories from social sciences with quantitative, statistical, and computational methods to deliver rigorous descriptive, predictive, and prescriptive insights for marketing practice.

Big Data and Artificial Intelligence (AI) research examine how massive, complex data and intelligent computational systems transform marketing decisions, consumer experiences, and performance. They focus on advanced analytics, personalization, automation, and real-time insights while addressing trust, ethics, privacy, and governance in data-driven marketing.

New Product Development, Innovation, and Technology research examine how firms create and launch new products, services, and business models, how consumers adopt them, and how technological change shapes markets and marketing strategy. They study opportunity identification, adoption drivers, market ecosystems, and technology’s role in value creation, personalization, and ethical challenges.

Distribution Channels and Supply Chain Management study how firms design, coordinate, and manage networks that move goods, services, and information to customers. They examine channel design, governance, value creation, digital disruption, and sustainability to enhance customer experience, branding, and competitive advantage.

Retailing and Pricing research study how firms create value through store formats, channels, technology-enabled services, and pricing strategies that influence consumer behavior and competitive dynamics. They explore retail innovation, omnichannel models, loyalty programs, and value perception, fairness, and dynamic pricing to drive profitability, brand equity, and customer relationships.

Business-to-Business (B2B) Marketing and Interorganizational Issues research examine how firms create and deliver value through complex relationships, networks, and exchanges between organizations. They study buying behavior, trust, governance, alliances, digitalization, and platform ecosystems to drive innovation, performance, and market resilience.

Marketing Strategy studies how firms make and implement market-oriented decisions to create, communicate, and deliver superior value while achieving sustainable competitive advantage and financial performance. It examines market orientation, positioning, resource allocation, competitive dynamics, innovation, and digital transformation to link marketing actions to growth, profitability, and shareholder value.

Customer Relationship Management (CRM) and Customer Experience (CX) research study how firms build data-driven, technology-enabled relationships and design personalized, omnichannel journeys to create mutual value. They examine acquisition, retention, loyalty, and lifetime value alongside experiences that drive satisfaction, advocacy, and long-term profitability.

Personal Selling examines the interpersonal, adaptive interactions between salespeople and buyers that influence purchase decisions and build long-term relationships. It explores salesperson behaviors, buyer trust, and contextual factors such as technology and culture, forming the behavioral foundation of sales force management and B2B marketing strategy.

Service Marketing studies the design, delivery, and management of intangible, process-based offerings to create customer value and competitive advantage. It explores service quality, customer experience, technology integration, innovation, and co-creation, extending to transformative service research, AI-enabled services, and service ecosystems that enhance loyalty, performance, and societal well-being.

Marketing Education studies the design, delivery, and assessment of how marketing is taught and learned, focusing on pedagogical methods, curriculum design, technology integration, and skill development. It explores effective teaching strategies, experiential learning, digital tools and analytics, outcome assessment, and curriculum innovation aligned with industry and societal needs.

The professional development programming for this conference is organized around two complementary perspectives: target audience (doctoral students, untenured faculty, non-tenure track faculty, department chairs, deans) and role-based impact (leadership, teaching, scholarship, practice, career management, and societal engagement). Each track addresses the distinct challenges and opportunities facing its audience, providing actionable tools, strategies, and networks that can strengthen careers and contributions to the field. Session formats are designed for flexibility and may include panel discussions, interactive workshops, paper development sessions, roundtables, or other formats that encourage meaningful dialogue and skill-building, with organizers and participants encouraged to propose sessions that foster collaboration, expand professional networks, and deliver practical guidance.

Submission Template – Competitive Papers

Manuscripts addressing substantive or theoretical topics are sought for competitive paper sessions.

It is mandatory that at least one author of all accepted papers register for, and present the paper at, the conference. Submission of the same (or substantially overlapping) manuscript(s) to multiple themes is not permitted. As a reminder, papers are reviewed following a double-anonymized process; reviewers will not know who authored the papers, nor will authors know the names of their reviewers.

Format and Style for Competitive Papers:

Prepare and submit electronic documents in PDF format.  Please include 1) Title, 2) Extended Abstract (175 word limit), 3) Key Contributions to academe and practitioners (300 words) 4) Manuscript (up to 3,600 words), 5) Table or Figure (optional) and 6) Selected references. Authors have the option of including one table summarizing results and/or one figure (these do not count against the word limit). References also do not count against the word limit.

[Please note that submissions with text longer than 4,100 words will not be reviewed].

To assure an anonymous review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:

• Do not save the file with author-identifying information in the file name.
• Do not include a front page with author-identifying information.
• Remove the author identifying information from the document’s file properties.

Confirmation that your paper was submitted successfully will be sent via email to the submitter.

Authors of accepted competitive papers have the option of publishing either an extended abstract or a full paper in the conference proceedings. Choosing to publish an Extended Abstract gives authors the option to submit the paper elsewhere for publication after the conference.

Submission Template – Poster Presentation

Poster sessions provide an opportunity to share research in the working stage, i.e., with at least part of the data having been collected and analyzed, but not necessarily ready for submission to a journal. They are presented as part of poster sessions. Poster sessions can be particularly useful for getting input at intermediate stages of a research project. All poster abstract submissions must be directed to only one track.

By submitting a poster abstract, the author affirms that he/she will register for and appear at the conference to participate in the poster session.

Format and Submission Process for Posters:

Prepare and submit electronic documents in PDF format. Please include 1) Title, 2) Key Contributions to academe and practitioners (300 words), 3) Extended Abstract (1,000 word limit), 4) Table or Figure (optional) and 5) Selected references. Authors have the option of including one table summarizing results and/or one figure (these do not count against the word limit). References also do not count against the word limit.

Please note that submissions with text longer than 1,300 words will not be reviewed].

To assure an anonymous review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:

• Do not save the file with author-identifying information in the file name.
• Do not include a front page with author-identifying information.
• Remove the author identifying information from the document’s file properties

Confirmation that your abstract was submitted successfully will be sent via email to the submitter.

Accepted poster authors must agree to prepare a poster for display during the session and be available to discuss your research and answer questions at the invited poster session.

Submission Template – Special Session

Anyone may organize and propose a special session, although those who are unfamiliar with AMA conference special sessions are encouraged to discuss their ideas with the conference co-chairs or track chairs for developmental feedback before submitting a proposal. Special sessions provide a good vehicle to acquaint marketing academics with new perspectives, theories, and provocative ideas, to bring diverse participants together around a common theme, or to integrate academically-minded practitioners into the conference. Sessions involving participants from multiple countries, focusing on theory development or cutting-edge research directions, and offering insights regarding academic-business partnerships for teaching or research are particularly encouraged.

Special sessions should feature three or four presentations on a related theme. Another possibility is an interactive panel discussion among 4-6 panelists and a moderator. Other creative special session formats are encouraged, particularly those that generate attendee interaction.

All special session proposal submissions must be directed to only one track. Proposals for special sessions should describe the topic and its importance to marketing, summarize the issues to be covered, and identify all individuals (with their qualifications) who will formally participate. Special session proposals should provide specificity regarding the purpose, format, participants, and roles in the session. AMA Academic Special Interest Groups (SIGs) may propose special sessions to the SIG Programming track.

Selection criteria include the general quality of the proposal, the level of interest the session is likely to generate at the conference, and the session’s relevance to the conference theme.

By submitting a special session proposal, the organizer and listed participants affirm that, if accepted, all will register for and appear at the Conference as described in the proposal. 

Format and Submission Process for Special Sessions:

Prepare and submit an extended abstract in Microsoft Word format.  Special session proposals must include the title of the session and an extended abstract of 3,600 words maximum. The proposal should describe the objective of the session, its structure and general orientation, likely audience, key issues, and topics to be covered, as well as a description of why the session is likely to make an important contribution to the discipline. Also, include a brief description of each paper in the session.

The text of the special session proposal must not exceed 3,600 words and should be submitted in the double-spaced format, prepared in 12-point font.

Due to the unique nature of special sessions, presenter names and information should be included in the proposal and will be noted as a part of the review process.

Confirmation that your proposal was submitted successfully will be sent via email to the submitter. Special session participants are all expected to register for the conference.

Intensive Workshops are a new submission type that were introduced during the 2023 AMA Summer Academic Conference. These workshops are intended to allow participants to deep dive into a topic over an extended amount of time. (For example: How do we research race? What can big data tell us about vulnerable populations? or Preparing for the Job Market.) These sessions will run for four hours with a maximum number of participants. In your proposal, please ensure that you demonstrate what will be achieved over the period of time participants are together. Only 6-10 of these proposals can be accepted.

Submission Template – Flash Talks

Flash talk submissions comprise work showcasing effects-based research that has the potential to spearhead significant future research in marketing. The authors of accepted flash talks will have 5 minutes to present their work and will need to include only the most impactful data (e.g., one study) demonstrating the phenomenon. All flash talk submissions must be directed to only one thematic track.

Submission of the same (or substantially overlapping) project(s) to multiple tracks is not permitted. All submissions will be reviewed in a double-anonymized process; reviewers will not know who authored the papers, nor will authors know the names of their reviewers.

Format and Style for Flash Talks:

Prepare and submit electronic documents in PDF format.  Please include:

1. Title
2. Short Abstract (75-100 word limit)
3. Key Contributions to Academe and Practitioners (300 words)
4. Long Abstract (up to 2,000 words)
5. Table or Figure (optional). Authors have the option of including one table summarizing results and/or one figure (these do not count against the word limit). 
6. Selected References. References also do not count against the word limit.

Please note that submissions with text longer than 2,300 words will not be reviewed.

To ensure an anonymous review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:

• Do not save the file with author-identifying information in the file name.
• Do not include a front page with author-identifying information.
• Remove the author-identifying information from the document’s file properties.

Confirmation that your paper was submitted successfully will be sent via email to the submitter.

At least one author of each accepted Flash Talk must agree to register and present the research at the conference. Note that flash talks will NOT be included in the conference proceedings.