Ready to “Level Up”? Collegiate Chapters Council Shares the Inspiration for the Theme
Hey future leaders! It’s time to power up because the theme for the 2026 AMA International Collegiate Conference (ICC) is “Level Up”! We’re talking about boosting your skills, leveling up your mindset, and strategically advancing your career in today’s fast-paced, ever-evolving world of marketing and beyond. And guess what? By being at ICC and involved with AMA, you’re already well on your way! Mark your calendars for March 12-14, 2026 in Chicago!
We chose “Level Up” because it’s all about where you are now and where you’re headed.
Here’s what that means for you:
Stay Relevant. The world’s moving fast! “Level Up” means learning new skills, staying on top of trends and making sure you’re ahead of the game.
Get Hyped. This theme is all about progress and achievement. Think of the excitement you feel when you unlock a new ability in a game–that’s the kind of energy we want to bring!
For Everyone. No matter your major, “Level Up” is about universal growth. It’s for YOU if you’re ready!
Just like in your favorite video game, where you gain XP and unlock new powers, the real world demands you “level up” your knowledge, skills, and network. Being part of AMA and attending ICC is your direct path to continuous learning, smart thinking, and always pushing yourself forward.
Prepare to:
- Dive into skill-boosting workshops
- Learn from TOP industry legends on expert panels
- Compete in next-level competitions
- Connect and Network at the Career Fair with top companies and get personalized advice
- Get inspired by innovative showcases
AMA + ICC = your ultimate cheat code to gaining the insights and tools you need to stand out in the crowd! This year’s ICC is your ultimate power-up.
Get ready to LEVEL UP and show the world what you’ve got! Your active participation in AMA and ICC highlights your dedication. This is your investment in your future!
Don’t miss your chance to “Level Up” with us at ICC!
Dr. Delonia Cooley & Dr. Loran Jarrett
2026 ICC Co-Chairs