There’s a science to marketing. The STEM-designated MS in Marketing concentrations at Drexel University’s LeBow College of Business prepares leaders for data-driven careers.
Marketing is now recognized as a STEM career, reflecting the field’s increasing integration of science, technology, engineering and mathematics in recent years. The U.S. Department of Labor’s Standard Occupational Classification System even includes search marketing strategists in the same category as information security analysts and biostatisticians, among other technical positions.
Today’s highly data-driven environment requires strategic thinking and ahead-of-the-curve skills, and the Master of Science in Marketing at Drexel University’s LeBow College of Business mirrors this industry shift. It is designed to prepare professionals for leadership at the cutting-edge intersection of marketing, data and technology.
Through STEM-designated concentrations in digital marketing technology and marketing technology and analytics, Drexel LeBow’s MS in Marketing provides critical skills with a foundation in data analysis, the scientific method and behavioral sciences. For example, students in the program learn how to:
- Use data and scientific testing to optimize conversion rates.
- Apply behavioral science to anticipate interactions with marketing automation technology.
- Draw upon psychology, sociology and epistemology in content marketing to understand audience reactions.
Key courses in Drexel LeBow’s MS in Marketing reinforce this industry emphasis on STEM, supporting students over a one- to two-year course of study as they engage in projects that call for data-led analysis, including:
- Creating marketing plans that reflect known consumer psychology principles and behaviors.
- Projecting ROI and customer lifetime value to make data-informed recommendations on strategy.
- Studying consumer behavior through case studies, which may include experiments in LeBow’s Behavioral Lab, equipped with eye-tracking devices, neurological monitors and other tools for gathering biometric data.
- Using tools like Google Analytics and Tableau, along with developing skills and best practices to enhance user experience.
In today’s digital-first, data-informed landscape, marketers must evolve to stay ahead. Drexel LeBow’s MS in Marketing provides students with the tools to create, innovate and thrive in their careers.
LEARN MORE