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Pouring Passion into Profit. The Saint Joseph’s Connection Behind Viniamo’s Success

Pouring Passion into Profit. The Saint Joseph's Connection Behind Viniamo's Success

Meet Brendan Papariello, a Saint Joseph’s University graduate with Entrepreneurship and Food Marketing degrees. Brendan’s journey is more than a success story; it’s a testament to the power of education and passion.

Amid a global pandemic, Brendan co-founded Viniamo, a groundbreaking company connecting boutique, family-owned, and Italian wineries directly to American consumers. Viniamo acts as both importer and distributor, eliminating unnecessary middleman costs.


Brendan’s journey from Saint Joseph’s to Viniamo began with a passion for wine and a desire to support Italian farmers. His education in entrepreneurship and food marketing provided the foundation for Viniamo’s innovative concept, addressing the challenges faced by small foreign wineries in the American market.

Viniamo’s success exemplifies the practical application of marketing expertise gained at Saint Joseph’s University‚Äôs Haub School of Business. The school boasts top-ranked marketing programs recognized by U.S. News & World Report. The Master of Science in Marketing provides students with essential tools and practical knowledge for career advancement, offering online completion in 1-2 years. In addition, the Food Marketing program, the only one of its kind available through an AACSB-accredited business school, offers students their choice of a Master of Science or MBA, equipping them with the knowledge to become strategic leaders.

In the ever-evolving landscape of business on a global scale, Saint Joseph’s University stands as a beacon of education, shaping individuals like Brendan Papariello, who turn knowledge into thriving ventures. Whether pursuing a career in marketing or creating a revolutionary company like Viniamo, Saint Joseph’s programs are the key to uncorking success.

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